Arjuna launches ‘highly potent’ ashwaganda; clinical trials on ingredient ongoing

By Adi Menayang

- Last updated on GMT

Arjuna launches ‘highly potent’ ashwaganda called Shoden

Related tags Ayurveda Herbal Herbal dietary supplements

Indian ingredients company Arjuna launched a new ashwagandha extract product called Shoden for the US market this week.

The extract, which maker Arjuna Natural Ltd.​ calls ‘highly bioactive,’ is standardized to contain more than 35% glycowithanolides—the most active components of the Ayurvedic herb ashwagandha.

Arjuna says has invested in several ongoing clinical studies of Shoden at top research institutes. Results of the first study will be published in a few months, according to a press release from the company.

The launch comes at a time of increased demand from food and beverage formulators​ to include adaptogens like ashwagandha, rhodiola, or maca into their products. Sales of herbal supplements containing ashwagandha posted an increase of 55.2% year-over-year​ in the US, according to the latest HerbalGram Herb Market Report.

Globally, Innova Market Insights, a food and beverage market research firm, reported 18% average annual growth for new product launches featuring ashwagandha as an ingredient between the years 2013 and 2017.

In 2017, 59% of all new product launches tracked with ashwagandha as an ingredient are supplements, while 13% of all new product launches tracked with ashwagandha are soft drinks, compared to just 4% in 2013. In 2017, 49% of all new product launches reported with ashwagandha as an ingredient featured an energy claim.

A proprietary purification method

Ashwagandha extract contains alkaloids, some of which are toxic, “and it is technically challenging to remove them and keep the product safe to use,” ​according to the company.

It developed a new, proprietary method of purification, based on traditional Indian processes, that targets and removes only toxic alkaloids, while retaining the beneficial bioactive ones.

“Results following tests of Shoden in multiple trials at Arjuna’s R&D lab proved the ability of this gentle process to ensure a pure, safe-to-use ashwagandha,”​ said Benny Antony, PhD, Joint Managing Director for Arjuna.

“We identified specific locations ​[and] farms in India for the cultivation of ashwagandha under our supervision and harvested once the crop reaches optimal growth level that allow us to provide supplement manufacturers a consistent, potent ingredient,”​ Antony added. “Arjuna also maintains transparency and traceability from-farm to supplement to guarantee a stable, safe supply.”

Related news

Related products

show more

The Art of Organic Certification

The Art of Organic Certification

Content provided by FoodChain ID | 23-Oct-2023 | White Paper

The organic food market has experienced remarkable growth over the past decade, providing a major opportunity for food brands and manufacturers to tap...

New Study for Female Athletes

New Study for Female Athletes

Content provided by Gencor | 17-Oct-2023 | Product Brochure

In a recent clinical trial backing its ingredient Libifem® for improved muscle strength, power, endurance and body composition with a females-only popluation...

Healthy Aging Benefits - The Science Behind SR CarnoSyn®

Healthy Aging Benefits - The Science Behind SR CarnoSyn®

Content provided by Natural Alternatives International | 17-Oct-2023 | Business Advice

After years of rigorous clinical testing, one of the most science-backed supplements is available for private labeling from Natural Alternatives International....



Content provided by BIONAP BIOACTIVE NATURAL PRODUCTS | 12-Oct-2023 | Product Brochure

Bionap also this year will showcase a selection of sustainable plant-based health and wellness solutions at booth 5345 SupplySide West 2023 that will...

Related suppliers

Follow us


View more