To serve nutritional needs of an aging population, Glanbia developed a heat-stable protein powder

By Adi Menayang

- Last updated on GMT

Getty Images / Monkey Business Images
Getty Images / Monkey Business Images

Related tags Milk

As the world’s elderly population rises, nutritional ingredient manufacturers are finding ways to best deliver nutrients to this demographic. Glanbia’s solution is a heat-stable protein powder called ProTherma.

“To capture this healthy aging market, what we found as we entered this market was that we need to work it into their routine. We need to give them something that they can already take,”​ Niki Carnell, category strategy manager at Glanbia, told NutraIngredients-USA at the recent SupplySide West 2017 show in Las Vegas.

Two ingredients on exhibit that were designed to target an older population were ProTherma, an agglomerated hydrolyzed whey protein developed to be stable in heat, and SatieTein, a milk protein isolate.

A whole bottle of protein shake can be overwhelming

“If you think about SatieTein—you don’t have to take much of it but it makes you feel full. It’s a protein that expands in your stomach,”​ Carnell explained.

By incorporating the ingredient into a smaller beverage portion, Carnell said that the delivery helps alleviate the feeling that a consumer needs to ‘finish a whole bottle’ to feel full.

But while protein shakes may be the favorite supplement and delivery format of Millennials​, it’s not necessarily so for older Boomers or the Silent Generation.

“Another thing that we looked at was how do we fit other types of protein into things that they drink all the time or eat all the time. How do we fit it into coffee? How do we fit it into soups? Things that they’re use to already eating,”​ Carnell said.

The solution Glanbia developed was ProTherma, marketed for inclusion in hot coffees, teas, chocolates, malts, soups, oatmeals, coffee creamers, and coffee pods. The formulation technology ensures that when it is added to hot beverages, the protein is stable and does not form any clumps or sedimention.

“When we think of protein shakes, we think of bodybuilders, that can be overwhelming for them, but they still need to get protein because sarcopenia is such an issue with that demographic,”​ Carnell said. “So we’ve created this protein that’s stable for heated applications.”

Related news

Show more

Related products

show more

Krill oil supports six key areas of healthy aging

Krill oil supports six key areas of healthy aging

Content provided by Aker BioMarine | 14-Feb-2024 | White Paper

The global population is getting older—according to WHO by 2050 the world’s population over 60 years will double and the population above 80 years will...

Curcumin may support cognitive, brain & mood benefits

Curcumin may support cognitive, brain & mood benefits

Content provided by Verdure Sciences | 02-Feb-2024 | White Paper

Cognitive health, mental acuity and brain support categories have seen tremendous growth. With an aging population and increased interest from formulators...

Dynamic Duo - More Power, Less Fatigue

Dynamic Duo - More Power, Less Fatigue

Content provided by Enovate Biolife LLC | 23-Jan-2024 | White Paper

Better physical performance & vitality have deep connections to muscular as well as cardio-respiratory health.

Polyphenol extracts as weight management catalysts

Polyphenol extracts as weight management catalysts

Content provided by DolCas Biotech, LLC. | 18-Jan-2024 | White Paper

Viable natural product options for "healthy weight management" in the age of Ozempic and other GLP-1 inhibitors will require targeted innovations...

Related suppliers

Follow us

Products

View more

Webinars