Lesaffre launches immune support bacteria in North American market

By Adi Menayang contact

- Last updated on GMT

Photo: iStock
Photo: iStock

Related tags: Lactobacillus, Probiotic, Bacteria

The century-old yeast specialist is launching its patented probiotic Bacillus subtilis CU1 in North America, targeting immune support supplement manufacturers.

One clinical study promoting the new probiotic’s benefits in supporting the elderly’s immune system​ has been published. In this study, researchers from the University of Bordeaux, Biofortis-Mérieux NutriSciences, Paris 7 University, and Lesaffre Human Care found that, compared with a placebo, daily consumption of the probiotic supplement was associated with a 45% decrease in upper respiratory tract infections.

“We have decided to perform the study on elderly people because it’s ideal to see the increase of immunoglobulin,” ​Sandrine Cuisenier, marketing manager at Lesaffre Human Care told NutraIngredients-USA at the SupplySide West 2016 show in Las Vegas. “So it could be [applied] to everyone, to children for example.”

Positioning the ingredient for functional food and beverage

Cuisenier also added that the ingredient can be marketed to healthy adults to improve their immunity to “modern day stressors​” such as air conditioners or weather change.

Paired with shelf stability and the ability for diverse applications (from capsules to beverages), Lesaffre is positioning the probiotic as a functional ingredient for food and beverage. “You can heat it, you can boil it, you can compress it—it’s very stable,” ​Cuisenier added. The company is aiming to market the CU1 to North American consumers in lifestyle products for users of all ages.

The company is focusing on spreading the word about probiotics through ways other than supplements. “Drinking it in tea is more tasty than a tablet,” ​Cuisenier said. Along with CU1, the company is also launching the Lactobacillus rhamnosus GG, ​which is not proprietary to Lesaffre, which Cuisenier said is marketed for its gut flora benefits. 

Related news

Show more

Related products

show more

Lonza Inc.

Lonza Inc.

Lonza - Capsugel | 02-Dec-2019 | Product Brochure

Making up 40% of the global population, Aspirationals are defined by their love to shop, desire to consume responsibly and belief that brands should have...

HRB are ideal probiotics for human health

HRB are ideal probiotics for human health

Morinaga Milk Industry Co., Ltd. | 20-Nov-2019 | Technical / White Paper

Evidence is accumulated that the physiological benefits of probiotics bifidobacteria are not only strain-specific but also dependent on their residential...

B. breve B-3 – the weight management probiotics

B. breve B-3 – the weight management probiotics

Morinaga Milk Industry Co., Ltd. | 20-Nov-2019 | Clinical Study

Morinaga Milk’s Human-Residential Bifidobacteria (HRB) probiotics possess superior physiological benefits and are typically well-suited for human consumption....

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars