The retail buyer’s guide to new products at the Healthy & Natural Show: Supplements

By Stephen Daniells

- Last updated on GMT

The Healthy and Natural Show is taking place at Chicago's Navy Pier. Image: © iStockPhoto / f11photo
The Healthy and Natural Show is taking place at Chicago's Navy Pier. Image: © iStockPhoto / f11photo

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Walking the floor at the Healthy & Natural Show and looking for the new and innovative? We round-up the new products in the supplement aisles.
AC grace

AC Grace​ (booth #349) is showcasing its Unique Omega E + product, which is designed to assist in the management of healthy blood pressure. Attendees will also be able to sample the Aqua E product, a water-soluble (micellized) vitamin E for those who have absorption issues with oils. There’s also something for the personal care buyer, with AC Grace’s unique natural moisturizing cream, which is an all-natural ingredient moisturizer for anti-aging skin health.

Thrive Probiotics​ (booth #162) is bringing a message of diversity to the probiotics sphere. The company uses Bacillus coagulans, Bacillus subtilis​ and Bacillus indicus ​strains, and differentiates its products by also making an antioxidant claim: Colored strains of several Bacillus species that secrete carotenoids.

The company will also be discussing its new Just Thrive K2-7​ product.  The product is reportedly one of the only, if not the only, vitamin K2-7 product available in the retail market with a therapeutic dose of 320 micrograms.  It has a great story behind it and fantastic research. 

GlyDe D

Mineral Biosciences​ (booth #356) offers the GlyDe D dietary supplements to positioned to support blood sugar control through Glycation Defense. Glycation is the process where sugar and protein molecules bind together without a controlling enzyme and attach to cells throughout the body. Glyde D is said to contain a one-of-a-kind ingredient, called Totála Ionic Mineral Complex, patented for minimizing the harmful effects of glycation.

Data from pre-clinical studies published in the International Journal for Vitamin and Nutrition Research​ (2011, Vol. 81, pp. 34-42) with Glyde D indicated that the Totala isolate decreased weight gain, blood glucose, and glycated hemoglobin in diabetic animals.

Quality of Life​ (booth #460) is launching Exequel, an innovative skin health formula that features the award-winning ingredient L-92, a human heat sterilized probiotic strain of Lactobacillus acidophilus​. The product is supported by human placebo-controlled studies, said the company, and these have shown that Exequel could soothe and calm, reduce redness and swelling, and support a healthy inflammation response.

Spain’s Equisalud​ (booth #354) will have 5 lines at the trade show, including its HoloRam Line (for bioregulation), Pranalife Line  (for the Chakras); Emotionlife Line (for the emotions); Cosmoetica Line (Organic Cosmetics); and the Vibroextract Line (Traditional Chinese Medicine). Most of Equisalud’s products are plant based, obtained through the most modern technologies but always in line with ancestral methods and being highly respectful of nature, making the final product the healthiest option for the human being.

Brand Nutrition USA​ (booth #271) will be displaying its new product line with the herb Kanna (Sceletium tortuosum​), a small, succulent plant indigenous to South Africa used traditionally as a mood enhancer and appetite suppressant. The new Kanna Affects line includes: Kanna Affects Pure, Appetite, Clarity, Desire, Mood, Sleep, Stress and Willpower.  The company is also displaying its new line of CBD products, Bud’s Bounty.


Redd Remedies​ (booth #361) will be showcasing its new Chewable Pain T4 and Chewable Curcumin C3 Reduct products. The company notes that the turmeric/curcumin herbal category topped $6 billion in 2013 and continues rapid growth. Curcumin C3 is supported by numerous peer-reviewed studies, GRAS Status, and shelf-stability data showing stability for 5 years. “Redd Remedies continues its track of producing new and forward thinking products with two new Chewable delivery system Curcumin formulas,” said the company. Both formulas feature Curcumin C3 Reduct which solves three common curcumin problems with its high bioavailability, biological activity, and stability. In addition it is colorless so it will not stain your teeth or clothing. 

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