Dispatches from Vitafoods Europe 2012

Omega-3 suppliers must know their consumers

This content item was originally published on www.foodnavigator.com, a William Reed online publication.

By Rod Addy

- Last updated on GMT

Omega-3 fatty acids are found in oily fish such as mackerel
Omega-3 fatty acids are found in oily fish such as mackerel
Omega-3 suppliers must get to grips with their manufacturing customers and with consumers if they are to market their products successfully, according to Virpi Varjonen, executive consultant at commercialisation agents Invenire.

In this exclusive podcast at the Vitafoods 2012 show in Geneva Varjonen tells FoodNavigator that omega-3 suppliers as well as the manufacturers incorporating omega-3 into finished products must understand the end market.

Varjonen, who addressed delgates at the Vitafoods conference on the same theme, outlined three themes that had characterised the market. These were the consumer demand for simple, natural foods whose function they could clearly understand; shopper demand for foods offering the 'wow factor', that is great taste, ease of use and fun; and the drive for constant variety and novelty.

She also suggested key questions that omega-3 suppliers should ask of their commercial partners in order to select the right business relationship.

Related news

Show more

Related products

show more

Algal Oil or Fish Oil: Which Should I Choose?

Algal Oil or Fish Oil: Which Should I Choose?

Content provided by GC Rieber VivoMega™ | 04-Oct-2024 | Infographic

Are you fishing for answers when it comes to omega-3s from fish oil vs. algal oil? Do you find yourself asking if EPA or DHA from fish oil is the same...

Meeting Consumers’ Demand for Plant-Based Omegas

Meeting Consumers’ Demand for Plant-Based Omegas

Content provided by Fruit D'or | 17-Jul-2024 | White Paper

Omega supplement brands looking to offer alternatives to fish oil now have a solution for consumers concerned about the environment, availability, and...

Harness the power of algae for omega-3 innovation

Harness the power of algae for omega-3 innovation

Content provided by dsm-firmenich | 18-Jun-2024 | Insight Guide

Algal-sourced omega-3s have limitless potential, able to scale to meet the needs of our planet’s population with twice the potency – naturally – and all...

Ride the next wave of omega-3 innovation

Ride the next wave of omega-3 innovation

Content provided by dsm-firmenich | 01-Jun-2024 | Insight Guide

Fish oil supplies can’t scale to meet the needs of the planet’s growing population, but life’s®OMEGA can.

Related suppliers

Follow us

Products

View more

Webinars