Beer's functional potential: A fruity conundrum

This content item was originally published on www.beveragedaily.com, a William Reed online publication.

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Beer's functional potential: A fruity conundrum

Related tags: Alcoholic beverage

With regulations prohibiting the use of health claims on alcoholic beverages, is there room for innovation in the use of fruit ingredients and extracts in beer?

BeverageDaily.com talks to Paul Gatza of the Brewers’ Association, a US-based craft beer trade group, about how smaller brewers may be better placed to differentiate their products against larger rivals by using innovative functional ingredients and extracts.

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