Euromonitor breaks down functional foods and supplements market

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Euromonitor breaks down functional foods and supplements market
Euromonitor analyst Daniel Latev tells NutraIngredients-USA.com which categories in the functional foods and supplements sector have driven growth in recent years, and what industry should expect moving forward.

Speaking to Lorraine Heller after a presentation at SupplySide East last week, Latev highlighted tonics, probiotics and omega-3 as the fastest growing categories.

He also said sales of vitamin D have remained strong, growing over 25 percent year-on-year as a result of more science and greater consumer awareness.

Moving forward, Latev said key drivers to growth will remain unchanged, but he expects there to be a particular focus on foods and beverages marketed for age-related health benefits.

On the other side of the coin, sales of beauty-specific products are expected to slow in 2009.

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