Dispatches from Supply Side East

Weight and beauty benefits spied in Frutarom marine push

By Neil Merrett

- Last updated on GMT

Related tags Dietary supplement products Dietary supplement

Frutarom hopes to target growing US interest in emerging trends such as ‘beauty from within’, bone health and weight loss through ongoing collaboration with France-based Copalis.

From this year's SupplySide East show in New Jersey, which concludes today, the manufacturer has announced its first foray into the marine products market as part of a business relationship it has developed with Copalis.

According to the group, following an initial launch of three branded dietary supplement products called Phoscalim,​Nutripeptin and Collactive, further marine product launches are expected in the next six to 12 months with its new partner.

Marine products

Having already been made available in Europe through Copalis, Laurent Leduc vice president of the health division of Frutarom’s US operations, suggested the products would be well placed to capitalize on American dietary concerns.

“These research-supported sea ingredients offer optimum solutions to many of the top health issues our nation is facing,” ​he stated.

The three products include Phoscalim, a fish-derived source of calcium, Nutripeptin, which offers a marine peptide linked to potential benefits for reducing the clycemic effect of foods and Collactive, targeted as a provider of collagen and elastin for ‘beauty from within’ benefits.

Regulatory status

In looking ahead, a spokesperson for the company said that although the products had already been approved for food use in European markets, it had not begun working on their US regulatory status as yet.

Despite remaining currently focused on targeting dietary supplement demand, Frutarom claims that there is already potential for possible formulation in food products.

“The great thing about these products, especially for the Collactive, is [that it’s] soluble, easy to use [and] doesn't have a fishy taste in a final product,”​ stated a company spokesperson. “None of the products have a fishy taste when incorporated into the final application, so it hasn't been difficult, like we've seen with fish-oil for example.”

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