Natreon leverages science to boost awareness for Indian gooseberry

By Stephen Daniells

- Last updated on GMT

New Jersey-based Natreon is talking up the science behind its
Indian gooseberry ingredient, as the company aims to leverage solid
science for awareness.

One area that could enhance awareness is to team up the Capros-branded ingredient, reported to have an ORAC value of almost 1,800, with better known superfruits like pomegranate. According to the company, recent in vitro​ and in vivo​ tests combining pomegranate extracts and the ingredient developed from the Indian gooseberry, Phyllanthus emblica​, enhanced the overall antioxidant profile of the mixture, with a synergism between the ingredients. "These results are quite remarkable, and may open up a whole new way of looking at the potential applications of superfruit ingredients,"​ said Lucien Hernandez, president and CEO, Natreon. "While Capros has a superior ORAC value on its own, it is exciting to see that its antioxidant powers can boost other superfruit compounds to unheard-of heights,"​ he added. The company sees the pairing of Capros with superfruit heavyweights like pomegranate as an ideal way of boosting awareness of the ingredient. "Awareness is extremely low,"​ Hernandez told "But by piggybacking on pomegranate we could boost awareness. Pomegranate juice makers may see the ingredients as a line extension or a way of enhancing the overall antioxidant activity of their products." ​ And beverages are where Hernandez sees the most potential for the ingredient. "From a regulatory perspective, Capros can be used in foods. It is very hydroscopic so it's ideal for beverages. It will also work well because superfruits are very popular in beverages,"​ he said. He adds that the flavor impact is very low, and the yellow-brownish color adds only a slight hint to the formulation at the concentrations used (about 250 mg per 300 to 500 ml serving). Challenging the folklore ​ Traditionally, the Indian gooseberry has been considered a rich source of vitamin C, but detailed HPLC analysis of the fruit has shown that there is, in fact, no vitamin C, said Hernandez. Indeed, the key bioactives are tannins, he said. In terms of the health benefits, Hernandez says it is something of a panacea, with considerable benefits for cardiovascular health. One of Natreon's long-standing customers has the rights to the product for use in cosmetics and skin health, he said, although Natreon does not position Capros as a 'beauty from within' ingredient. "We give our customers the scientific ammunition to go in the direction they want to go,"​ he said. The ingredient is available in the US, and in Asia via the recently signed partnership with Maypro. "We're talking to people in Europe,"​ said Hernandez.

Related news

Show more

Related products

show more

DHA ORIGINS™: The sustainable potential of algae.

DHA ORIGINS™: The sustainable potential of algae.

Fermentalg | 22-Jun-2020 | Technical / White Paper

Consumers find out about nutritional quality by closely scrutinizing the labeling and list of ingredients (clean label). They are interested in the provenance...

Botanicals & Immunity: Trends & Research

Botanicals & Immunity: Trends & Research

Layn Natural Ingredients: Innovate With Our Botanical Extracts | 17-Jun-2020 | Research Study

Google Trends shows consumer searches of “Immunity” are up more than 700% in 2020 - and nutraceutical consumers are looking to botanicals. Find out everything...

Optimal Cardiovascular Health Requires Vitamin K2

Optimal Cardiovascular Health Requires Vitamin K2

NattoPharma USA, Inc. | 15-Jun-2020 | Technical / White Paper

In these trying times, general health and basic nutrition are more important than ever. New research now punctuates the importance of securing this healthy...

Learn About dicentra’s Clinical Trial Services

Learn About dicentra’s Clinical Trial Services

dicentra – CRO and regulatory consulting firm | 10-Jun-2020 | Product Brochure

Learn about our people, our location, and our technology to discover why dicentra CRO is the best choice for your next research needs.

Related suppliers

Follow us


View more