Bioriginal makes fish oils chewable

By staff reporter

- Last updated on GMT

Related tags Essential fatty acid Eicosapentaenoic acid

Canadian essential fatty acid supplier, Bioriginal, is introducing
a new range of chewable flavored softgels based on market research
it said points to consumers' preference for such formats.

Bioriginal's soft gelatin shell comes in fruity flavors designed in part to appeal to children. The concept is striking when applied to fish oil products – accounting for a large category of essential fatty acid (EFA) ingredients - which both suppliers and formulators alike have sought to mask or render flavorless over the years. Regardless, it would appear consumers would prefer to chew their supplements. According to Bioriginal 93 percent more consumers would prefer to purchase supplements if they were available in chewable form. As a result, Bioriginal is introducing the chewable softgels containing both fish and plant sourced EFA oils. The product line is targeted to benefit skin health (gamma linolenic acid), heart health (alpha-linolenic acid) and brain health (docosahexaenoic acid).

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