The Immunity Opportunity

Format: PDF file | Document type: Infographic | Promoted Content

This content is provided by Kemin Human Nutrition and Health, and any views and opinions expressed do not necessarily reflect those of

The Immunity Opportunity

The immune health category is one of the most popular segments in the supplement industry. But what do consumers really know about the immune products they are purchasing? We surveyed 1,200 US supplement users to learn their viewpoint on immune support supplements and identified a large opportunity for market growth through consumer education. Specifically, we would like to highlight the opportunity with beta glucan. Download now to view our infographic illustrating our key findings. 

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