Infographic
The Immunity Opportunity
The immune health category is one of the most popular segments in the supplement industry. But what do consumers really know about the immune products they are purchasing? We surveyed 1,200 US supplement users to learn their viewpoint on immune support supplements and identified a large opportunity for market growth through consumer education. Specifically, we would like to highlight the opportunity with beta glucan. Download now to view our infographic illustrating our key findings.
