Sports nutrition sprints into the mainstream

Format: PDF file | Document type: Infographic | Promoted Content

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Sports nutrition sprints into the mainstream

Today's users of sports nutrition products are more likely to be interested in supporting an active lifestyle than building a chiseled physique. Learn what's important to these consumers – and how you can capture the potential of this rapidly growing market – in our infographic, Fueling Fitness​.

  • The convenient product format that's fitting into healthy lifestyles
  • Four functional attributes driving purchase
  • Which ingredients carry weight with users

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