Infographic
Sports nutrition sprints into the mainstream
![Sports nutrition sprints into the mainstream](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/nutraingredients-usa.com/health/sports-nutrition/sports-nutrition-sprints-into-the-mainstream/12837966-1-eng-GB/Sports-nutrition-sprints-into-the-mainstream.jpg)
Today's users of sports nutrition products are more likely to be interested in supporting an active lifestyle than building a chiseled physique. Learn what's important to these consumers – and how you can capture the potential of this rapidly growing market – in our infographic, Fueling Fitness.
- The convenient product format that's fitting into healthy lifestyles
- Four functional attributes driving purchase
- Which ingredients carry weight with users