Brain health and mental wellness are intertwined. Brain health products are no longer just for memory and focus and have expanded into related health segments such as mood, stress and sleep support. These segments are of large interest to GenZ and millennial populations, who often prefer alternative delivery formats beyond pills and tablets, which can present formulation challenges. Magtein has new research supporting mental wellness and is formulation friendly. This application data report provides key insights for product developers of functional foods and beverages.