GOED & NASC announce strategic partnership

By Stephen Daniells

- Last updated on GMT

© Andrey Maximenko / Getty Images
© Andrey Maximenko / Getty Images

Related tags GOED omega-3 Omega-3 fatty acid nasc pet supplements

The Global Organization for EPA and DHA Omega-3s (GOED) and the National Animal Supplement Council (NASC) are partnering to share of industry intelligence, cross-promotional opportunities, and educational opportunities.

“GOED is thrilled to partner with NASC,” said Ellen Schutt, GOED Managing Director. “Many GOED members have a strong interest in the pet food and pet supplement sector and working with a group as well established and knowledgeable as NASC will help both of our organizations to support our memberships and grow this important category.”

“This partnership makes so much sense to us,” added NASC president Bill Bookout. “Quality is important to both of our organizations and being able to work together for the benefit of both of our memberships is a no-brainer. We are excited about the opportunity to work more closely with GOED to the benefit of our industries.”

NASC tracks the US omega-3 pet supplements category as part of skin & coat, which is about $420 million total in the US. This is across dogs ($260 million), cats ($60 million), and horses ($100 million), the association told us.

NASC is a well-established nonprofit trade organization dedicated to promoting the wellbeing of companion animals being given animal health supplements by their owners, and to protecting and enhancing the animal health supplement industry. Their members include supplement manufacturers, raw material suppliers, distributors, veterinarians, retailers, pet professionals and animal friends. 

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