Founded in Seattle 13 years ago, Nuun’s product portfolio includes tabs of electrolytes and multivitamins, as well as sports nutrition powders containing an electrolyte and carbohydrate blend, available in standing pouches or sachets.
Nuun’s products are distributed in bike, running, outdoor specialty and outdoor chain stores. Imperial Capital served as financial advisor to Nuun for the transaction.
“We are thrilled to work with a high-caliber partner like TSG, which shares our vision and can leverage its deep experience in health and wellness to support our next stage of growth,” said Kevin Rutherford, CEO of Nuun.
“The Nuun team is excited to build on our success as a brand delivering hydration that inspires people to move more, and further enhance the lives of millions of consumers who increasingly seek healthy fitness solutions.”
Eyeing further global expansion
With the support of TSG, which focuses exclusively on the branded consumer sector, Rutherford said that Nuun “will be even better equipped to expand our mission and message across the globe.”
Based on information from Nuun’s website, Nuun products are available through distributors in 28 countries in Europe, Asia, Oceania, Africa, and The Americas.
“We are very excited to partner with the Nuun management team and proud to support a company whose powerful mission and culture were recognized by Outside Magazine, which named Nuun to its 2017 ‘100 Best Places to Work List,’” said Michael Layman, managing director at TSG.
“We have been impressed by Nuun’s momentum since its inception and its commitment to clean-ingredient, low-sugar products,” he added.
“We look forward to helping the company educate the public on healthy hydration and wellness, grow into additional customer segments, and expand its innovative electrolyte, vitamin, and performance offerings beyond Nuun’s competitive athlete core consumer.”
TSG Consumer Partners has approximately $5 billion of assets under management. It has actively invested in the food, beverage, restaurant, beauty, personal care, household, apparel & accessories, and e-commerce sectors since its founding in 1987.