ASAE honors Supplement OWL with Power of A Silver Award

By Stephen Daniells

- Last updated on GMT

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The American Society of Association Executives (ASAE) has awarded the Supplement OWL (Online Wellness Library) a 2017 Power of A Silver Award.

The awards highlight association initiatives that leverage their unique resources to solve problems, advance industry and professional performance, kick-start innovation, and improve world conditions.

The Supplement OWL​ – the industry-wide, self-regulatory product label registry being spearheaded by the Council for Responsible Nutrition (CRN) – went live in April 2017.

The registry is intended to boost transparency in the industry by providing a more complete picture of the marketplace. It serves as a resource for regulators, retailers, and industry, and can be accessed by anyone using the internet.

“We thank ASAE for honoring the Supplement OWL with a Silver Award,”​ said Steve Mister, president & CEO, CRN.

“This award is something the entire industry can be proud of, as the registry is the product of our collective collaboration and desire to improve ourselves from within. Proactive, effective self-regulation deserves to be acknowledged, and we appreciate ASAE for recognizing this important, industry-wide program.”

Increasing awareness of pertinent issues

The OWL was one of 32 Power of A Silver award winners this year, out of a total 149 submissions. The Power of A Awards were first launched by ASAE in 2009 to increase awareness about issues pertinent to associations and to spotlight the expertise and resources available for policymakers and other key audiences. 

“As the Supplement OWL gains momentum within the industry and among stakeholders, I hope this award further motivates companies to participate in the registry,”​ added Mister. “Despite having only just launched in April, the Supplement OWL is already being recognized for its merits and potential benefits. The OWL is still maturing, but this award speaks to its great potential and the impressive progress it has made in only a few months.”

Industry support

The registry has received widespread industry support, and has been endorsed by the United Natural Products Alliance​, the Consumer Healthcare Products Association,​ the Natural Products Association​, the American Botanical Council,​ and NSF International​. 

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