April 4 deadline for Herbalife product pitch event

By Hank Schultz

- Last updated on GMT

Related tags Nutrition Herbalife

April 4 deadline for Herbalife product pitch event
A deadline is fast approaching for companies seeking to pitch product innovations to Herbalife, one of the biggest sellers of nutritional products in the world.

The deadline for applying for the opportunity is April 4. Herbalife is seeking submissions for innovations in the following categories:

  • Meal/snack food bars
  • Egg-free breakfast foods or snacks in powdered form, such as omelet, pancake or baking mixes
  • Novel delivery formats for vitamins, minerals or other nutrients, such as chewables or orally-dissolvable technologies
  • Innovations in botanical nutrients.

At the previous such meeting, Herbalife received more than 120 proposals.  Of these 10 were selected as finalists of which four have advanced to the product development stage.  This year’s meeting will be facilitated by Nutrition Capital Network and will take place at Herbalife’s Los Angeles headquarters on May 18 and 19. Finalists will be announced by April 19.  Interested parties can submit an application here​.

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