Açai weight loss sites operater to pay $2 million to settle FTC case

Related tags Fraud

A defendant that hawked deceptive açai weight loss products via fake news websites has agreed to pay more than $2 million to settle a case brought by the Federal Trade Commission.

Circa Direct LLC and Andrew Davidson were charged with using phony websites that made it appear as if news programs had reviewed the effectiveness of the acai products.  The sites constituted deceptive advertising, the FTC charged. As an example, FTC cited a piece in which a “reporter” claimed to have lost 25 pounds using the products.

The total settlement judgment amounts to $11.5 million, but will be suspended after FTC received the $2 million in proceeds from the defendant’s personal and corporate bank accounts, other financial assets and the sale of a house and a car.

Under the settlement, Circa Direct and Davidson are barred from passing off ads as fake news websites and must disclose financial connections they may have with merchants.  They are also barred from making deceptive and misleading claims about health-related products.

Related news

Show more

Related products

show more

Polyphenol extracts as weight management catalysts

Polyphenol extracts as weight management catalysts

Content provided by DolCas Biotech, LLC. | 18-Jan-2024 | White Paper

Viable natural product options for "healthy weight management" in the age of Ozempic and other GLP-1 inhibitors will require targeted innovations...



Content provided by BIONAP BIOACTIVE NATURAL PRODUCTS | 12-Oct-2023 | Product Brochure

Bionap also this year will showcase a selection of sustainable plant-based health and wellness solutions at booth 5345 SupplySide West 2023 that will...

Custom Biotic Solutions for Digestive Health

Custom Biotic Solutions for Digestive Health

Content provided by ADM: Innovation that Feeds the Future | 10-Oct-2023 | White Paper

A growing body of evidence shows gut health can affect digestive health, well-being, and many health areas in between.

Related suppliers

Follow us


View more