Biothera CEO: It’s public knowledge that today’s immune system is not as developed as it was decades ago

This content item was originally published on www.bakeryandsnacks.com, a William Reed online publication.

By Elaine Watson

- Last updated on GMT

Manufacturers of everything from bread to sports supplements are now incorporating beta glucan-based ingredient Wellmune WGP into their products as consumer demand for immune health products grows, says brand owner Biothera.

Derived from the cell wall of a proprietary strain of baker’s yeast, Wellmune WGP ‘primes’ the innate immune system - the body’s first line of defense against invasion by bacteria and viruses – and can withstand wide pH ranges, high temperatures and harsh processing conditions.

This means it can be incorporated into a broader range of products than many probiotics, said Biothera CEO Richard Mueller, who caught up with NutraIngredients-USA at the IFT show in Las Vegas.

“With the whole immune health category, it’s nice that the stars seem to be aligned in so many ways right now”, ​says Mueller.

“It’s become public knowledge that today’s immune system is not as developed as it was decades ago, especially children’s immune systems.”

 

 

Related topics: Markets, Immune support

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