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Dispatches from SupplySide West

The secrets of success for clinical trials

By Stephen Daniells , 27-Oct-2010

The secrets of success for clinical trials

Increasing regulatory pressure around the globe is focusing attention on supporting the efficacy of ingredients and products. Dr Jay Udani, CEO of Medicus Research, gave us his 5 secrets for clinical trials success.

At the recent SupplySide West show in Las Vegas, Dr Udani – also an associate clinical professor at UCLA – explained that companies can no longer piggy-back on the science of others, and must undertake clinical trials now.

“In my opinion, over the next two to three years a company that still wants to be on the market and on the shelves needs to start investing in clinical trials today,” said Dr Udani.

Dr Udani explained that success is defined as successfully supporting the claims in the market place, and he then explains how to achieve this success with clinical trials.

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