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Personalized Nutrition

Personalized Nutrition

The future of health is wellness and it's personal. The science, technology, and consumer understanding and awareness are advancing, while the costs are decreasing. But how are nutrition and dietary supplement companies approaching this space? This category brings you the latest news from this nutritional frontier. 

Personalized nutrition firm Vitamin Packs goes down ‘influencer’ route to grow business

Startup Vitamin Packs launched a new affiliate program, which recruits health and wellness influencers to help promote the brand.

Ritual to focus on proven ingredients as it puts $10.5 million capital raise to work

With millions more in its pockets, multivitamin startup Ritual is keen to upgrade its customer service technology and support clinical trials. However, there is one thing the company will avoid...

Another personalized nutrition testing firm attracts investment capital

Investment capital continues to flow into the personalized nutrition space with the announcement of another infusion of cash into Orig3n, a company that offers genetic testing kits.

Personalized nutrition startup Vitamin Packs highlights ‘trillions’ of combination possibilities

With around 70 supplement offerings and an algorithm developed with support by medical advisors, Vitamin Packs believes it can get very personal within the personalized nutrition space.

Archive article of the week

Herbal supplements all too often ignore underlying principles, experts say

Fitting ingredients that come out of traditional medical systems into the modern marketplace can be a fraught exercise, experts say.

Guest article

What will nutrition & health look like in 2067?

This is a projection of what nutritional health will look like 50 years from now in 2067. It does make ridiculously excessive speculations but the intent is to encourage conversation,...

Despite push to be lean, female athletes who eat more perform better, expert says

Body image is huge complicating factor in advising female athletes on nutrition, an expert said during a session during a recent conference.

Research sheds light on nature of ancient microbiome

Is there a goal to shoot for when trying to alter consumers’ microbiomes?  Researcher Jeff Leach is trying to answer that question with work he is doing among hunter gather...

Test approved that can determine best eye health supplements for individual patients

A new test has been approved for Medicare reimbursement that will determine which age-related macular degeneration patients will benefit from eye supplements. But some experts contest the implication that there...

Holistic approach that downplays RCTs best path to optimal nutrition, paper says

A holistic approach to optimal nutrition that would include other research modes beyond RCTs will be the best way to get a handle on the modern plague of obesity, authors...

Dispatches from Experimental Biology 2017

Study unlocks how genes may affect dietary preferences

Genes involved in behavioral and psychological traits appear to drive a significant part of someone’s food preferences and dietary habits, says a new study from Spain.

Supplement to offer structured introduction of potential food allergens into kids' diets

The increasing prevalence of food allergies is a challenge that has opened a business opportunity for California startup Before Brands.

Gummies Galore: Start-up Vitafive sets up single-serve supplement subscription for just gummies

Garrett Adair was still in college when he came up with the idea to start a dietary supplement company dedicated to only gummies.

What will be the new norm in supplement branding? Nutri-Rich offers a hint

Nutri-Rich’s major rebranding effort—from packaging to formulation to transparency measures—gives hints to the future new norms of the nutraceutical industry.

FOODVISION 2017

FOODVISION: DNA testing just ‘one part of the jigsaw’

Advances in DNA testing mean deeper insights can be made into how people use food for fuel, or how fast a nutrient is metabolised.

Deal to develop microbiome analysis for clinical nutrition

Day Two link with Johnson & Johnson on personalised microbiome analysis for diabetes nutrition

Gut microbiome analysis firm DayTwo will collaborate with Johnson & Johnson on personalised clinical nutrition for diabetes, and plans to open up its nutrition recommendation platform to new partners.

Heart health benefits of pomegranate may be personal: Study

The potential cardiovascular benefits of pomegranate extracts may be linked an individual’s ability to metabolize the polyphenols in the fruit, says a new study.

What’s on NutraIngredients-USA's 2017 Editorial Calendar?

From immune support to deep dives into sports nutrition, personalized nutrition, botanicals, omega-3s, probiotics, pet supplements, and more, Nutraingredients-USA’s 2017 editorial calendar of special editions spans the hottest trends in...

Food Vision preview: London, 1-3 March 2017

Personalised sports nutrition gains another player

At Food Vision  in London on March 1-3 ex-Olympian Andrew Steele will explain why he is so excited about applying genetics to dramatically improve the nutrition and performance of sportspeople....

Toolbox Genomics secures funding, to start beta testing

ToolBox Genomics (TBG), a new entrant to the personalized wellness sector, has secured seed round funding and will soon begin beta testing its direct to consumer Health Action Report for...

Riding on personalized nutrition wave, Care/of co-founders want to streamline the supplement shopping experience

Care/of is one of the many personalized nutrition start-ups that popped up this year. The concept is straightforward: The platform recommends three to four of 30 widely recognized supplements to...

Dr David Katz: ‘Lifestyle is the most potent medicine we have’

Interest in lifestyle medicine is exploding, but personalized nutrition and health companies need to keep the science ahead of the marketing, and customization needs to be within the context of...

Resveratrol shows metabolic and brain signaling benefits: Study

Supplements of resveratrol may improve energy metabolism, cell signaling pathways, and neurotransmission in monkeys eating a high sugar and fat Western diet, says a new study.

Could effectiveness of AREDS formula differ by genotype?

The potential benefits of the AREDS formulation of antioxidants and zinc may be linked to your genotype, says a new study from Tufts and Harvard.