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Trends > Product claims

Product claims

Product claims

The industry has a number of ways of explaining the potential health benefits of its products, from structure/function claims to full health claims. However, claims on labels, websites, at trade shows, and even twitter feeds are coming under increased scrutiny. In this topic category we bring all the news on claims together in one easily accessible section.

Trade organization forms to foster non-GMO certification for supplements

A new trade organization - the Coalition for Supplement Sustainability (CSS) - has formed primarily out of a need to identify a way for supplement manufacturers to deal with non-GMO...

Yakult USA confident of "eventual and ultimate vindication" in probiotics class action

Probiotic specialist Yakult USA has challenged allegations in a class action alleging it is misleading US shoppers about the digestive health benefits of its fermented drinks and says it is confident...

Guest article

What degree of evidence is required to make an EU health claim?

Eight years after the EU nutrition and health claims regulation (NHCR) came into force the question of how to win a health claim is still not satisfactorily answered in the eyes...

87% of consumers globally think non-GMO is ‘healthier’. But where’s the evidence?

A large consumer study* from market researcher Health Focus International spanning 16 major consumer markets includes this pretty jaw-dropping statistic: 87% of consumers globally think non-GMO foods are ‘somewhat’, or...

Calcium & magnesium reduce risk of metabolic syndrome: 9000-strong study

Calcium and magnesium may reduce the risk of metabolic syndrome – but men need above and beyond recommended levels for this effect, say researchers.

Nutrigenomix expands access to personalized nutrition, outlines opportunities for manufacturers

University of Toronto start-up Nutrigenomix is a pioneer in the personalized nutrition space that is helping consumers understand how variations in their genes influence their bodies’ response to food, beverages...

Developer of phytocannabinoid product takes food path to sidestep regulatory uncertainty on CBDs

Phytopurh, a company seeking to bring a line of health products to market based on phytocannabinoids, is taking the food route to avoid regulatory uncertainty about CBDs.

Food brands, non profits offered chance to engage with hundreds of bloggers at upcoming event

An event in late September will bring natural and organic food brands and thought leaders together with hundreds of bloggers.  It’s the first such event of its kind, organizers said....

News in brief

Lesaffre gets Health Canada claim for ibSium probiotic

Health Canada has approved a condition-specific claim for the Lesaffre Human Care’s Saccharomyces cerevisiae CNCM I-3856 for IBS.

AHPA urges USP to not ID tainted products as dietary supplements in official document

The American Herbal Products Association has urged the United States Pharmacopeial Convention (USP) to not the muddy the waters by using the term  “dietary supplements” in an official document to...

Industry opening up to idea of pre-market notification process for supplements

Is it time to consider new legislation to alter the landscape that DSHEA created for the dietary supplements industry? The issue was raised in a recent public industry forum and...

Operating in practitioner channel places extra premium on quality control, says Ortho Molecular exec

Doing business in the practitioner channel puts an extra burden on a supplement company, said Thomas Guilliams, PhD, of Ortho Molecular Products Inc. The reputations of the healthcare practitioners are...

News in brief

Herbalife sees another 'pyramid scheme' lawsuit dismissed

Network marketing giant Herbalife has survived another lawsuit with the dismissal of a suit that hinged on whether the company was forthright enough to investors about its business practices.

An unusual step? FDA files criminal case against supplement marketer who ignored civil contempt ruling

The Department of Justice at FDA’s behest has launched a criminal contempt action against a Montana dietary supplement marketer who continued selling misbranded supplements and unapproved drugs even after a...

Herbalife files action against Twitter seeking ID of user who sent allegedly defamatory tweets

A court action filed by network marketing giant Herbalife against the online messaging firm Twitter points out the risks posed to brands by social media, said an expert on the...

Garden of Life takes on B Corps mantle

Garden of Life, a manufacturer of organic dietary supplements, has bolstered it social responsibility message by transforming itself into a B Corp, the company announced this week. 

UNPA report shows organic and natural products sales surging in Arizona despite state's sizable couch potato segment

Arizona is emerging as a hotbed for sales of organic and natural foods and beverages, dietary supplements and other natural products, according to a new analysis by the United Natural...

News in brief

CRN adds 13 members including MusclePharm and Chinese excipient manufacturer

The Council for Responsible Nutrition, today announced the addition of 13 new companies to CRN’s membership roster, among them sports nutrition sales growth leader MusclePharm and major Chinese excipient manufacturer...

MegaFood supplements to carry Lundberg rice branding in supply deal

FoodState, the makers of the MegaFood line of dietary supplements, has entered into a new supply deal that will allow it to cobrand some of its supplements with the name...

DSM debuts enzyme ingredient designed to break down residual gluten

Consumers who are seeking to limit their exposure to gluten have another line of defense in a new product released by DSM. Called Tolerase G, the enzyme can serve to...

Is calling a product a 'dietary supplement' compliant with labeling regs? FDA seems divided on the issue

A glitch in FDA labeling regulations has silently been biding its time to sow confusion among dietary supplement companies. The issue is how to identify a product as a dietary...

McCaskill calls memory claims 'disgusting' in wake of FTC settlement with supplement marketer

A newly strident critic of the dietary supplement industry, Senator Claire McCaskill, D-MO, levied another attack on the way the business is regulated in the wake of a fine levied...

Coca-Cola suffers setback in juice labeling lawsuit

A California judge has refused to throw out a false advertising lawsuit accusing Coca-Cola of misleading shoppers by marketing a juice comprised almost entirely of apple and grape juice as...

Rice-based excipients can boost organic, non-GMO claims for supplements

Non GMO product positioning continues to gain importance in the marketplace, but the search for compliant excipients still complicates the claim for supplements.  A suite of ingredients that will be...

Testing firm Labdoor uses transaction-based model to help consumers answer this question: What's best?

Labdoor founder Neil Thanedar said he wanted to institute a different dynamic in his product testing and evaluation service. He wanted the benefits to accrue primarily to consumers, and he...