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Trends > Product claims

Product claims

Product claims

The industry has a number of ways of explaining the potential health benefits of its products, from structure/function claims to full health claims. However, claims on labels, websites, at trade shows, and even twitter feeds are coming under increased scrutiny. In this topic category we bring all the news on claims together in one easily accessible section.

Claims on adaptogens might overreach, but the herbs really are powerhouses, experts say

The comprehensive properties of adaptogens could lead marketers to overblown claims, but experts familiar with these ingredients say their many benefits really do lend themselves to ‘magic pill’-type language.

Guest article

Probiotics go mainstream at Expo West

Probiotics have truly arrived. From Dr. Oz earlier this year, to the Natural Product Expo West show in Anaheim, one might say it is the invasion of the microorganism armies. ...

Standardization story supports Beet It's US retail launch

British brand Beet It is bringing the benefits of its beet juice products to the US with a nation wide retail launch to accompany its existing online sales.

Synbio ingredients have vast market penetration, new list shows

Synthetic biology, or GMO 2.0 as some are calling it, has vastly more penetration in the marketplace than was previously believed. That’s the takeaway from the assembly of the first...

In wake of disease claim warning, Life Extension said it will tweak page layouts but won’t back down from core mission

Despite receiving a warning letter from the Food and Drug Administration about disease claims on its website, supplement manufacturer Life Extension said it is not going to change its basic...

Youtheory debuts mens testosterone product based on shilajit

Collagen brand Youtheory has expanded its range with a men’s product based on the Ayurvedic ingredient shilajit meant to boost free testosterone in men.

German herbal cold remedy debuts in US

German OTC health products manufacturer Pohl-Boskamp is bringing a respiratory health supplement to the US market after decades of market history in the EU.

Guest article

The Supplement OWL takes self-regulation under its wing

I don’t speak French, but anyone who took a high school civics class is familiar with the term laissez-faire. Literally meaning “to leave alone,” it’s not always the best course of action—especially...

NutraSource Diagnostics partners with Whole Foods Market on non-GMO labeling for supplements

Canadian testing firm Nutrasource Diagnostics Inc. has potentially cracked open a huge sector of the market with GMO testing certification for supplements that has been approved by Whole Foods Market...

NAXA verification seal starting to gain marketplace traction

The Natural Algae Astaxanthin Association (NAXA) has taken a step toward the physical differentiation of astaxanthin sources in the marketplace with a new seal that is now making its way...

Will the ConAgra 100% natural case end up in the Supreme Court?

POM v Coke got there, but will another high-profile food litigation case – this time over GMOs and 100% natural labels on cooking oil (Briseno v ConAgra) - also end...

Injunctions, $6.6 million fine in FTC case citing misleading claims, fraudulent return policy

The Federal Trade Commission and Attorney General of Maine have announced the settlement of a case involving alleged deceptive marketing practices for dietary supplements that were featured in radio spots.

Herbal supplements all too often ignore underlying principles, experts say

Fitting ingredients that come out of traditional medical systems into the modern marketplace can be a fraught exercise, experts say.

Medical foods for blood sugar still blocked by FDA guidance

The application of a medical foods positioning to the formulation of blood sugar management products continues to be blocked by a final guidance from FDA on the subject.

Early, comprehensive legal review cuts costs, saves downstream problems, experts say

Getting a law firm involved early and often is the best way to get full value from your legal consulting expenditures, experts say.

Court dismisses class action against CVS for vitamin C 'Made in USA' claims

A federal judge in the Northern District of Illinois has dismissed a putative class action against CVS Health Corp. and CVS Pharmacy, Inc. for “Made in USA” claims made on a...

To prep for April public launch, Supplement OWL site gets a few tweaks

The Supplement Online Wellness Library (OWL) website has been updated to include easier data input instructions, streamlining the data population process for the first industry-wide registry of finished products.

Developing plan to target specific markets makes best use of PR, experts say

Being focused in your goals and being available for media professionals after the distribution of a press release are some of the key elements in making PR work for your...

Testing failure, specification limits cited in FDA warning letters

A realistic testing regime and reasonable range on specified ingredient potencies were among the quality control issues cited by the Food and Drug Administration in recent warning letters.

Metals chemistry expertise sets its detox products apart, Quicksilver says

An in-depth understanding of metals chemistry and an advanced liposomal delivery system are what puts Quicksilver Scientific ahead in the detoxification field, an executive says.

What do acceptable claims in the blood sugar management category look like?

Diabetes is the seventh leading cause of death in the United States, and accounts for around $245 billion in medical costs and lost productivity each year, according to data from...

What’s on NutraIngredients-USA's 2017 Editorial Calendar?

From immune support to deep dives into sports nutrition, personalized nutrition, botanicals, omega-3s, probiotics, pet supplements, and more, Nutraingredients-USA’s 2016 editorial calendar of special editions spans the hottest trends in...

Can a Registry Build Trust?

Trust is a fickle thing. Just ask the political candidates in the recent election. It’s built over time and can be squandered overnight.

Special Edition: Immune Support

Interest in immune support clinical trials increases, despite complexities of immune system

Consumer interest in immune health is high but supporting potential structure-function claims for dietary supplements is challenging given the complexities of the immune system. Multiple options are available, leading CROs...

CBD marketer goes for functional food positioning

A new marketer of CBD products is hanging its hat on a functional food positioning and restricting claims to other ingredients in the products in an effort to find a...

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