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Trends > Product claims

Product claims

Product claims

The industry has a number of ways of explaining the potential health benefits of its products, from structure/function claims to full health claims. However, claims on labels, websites, at trade shows, and even twitter feeds are coming under increased scrutiny. In this topic category we bring all the news on claims together in one easily accessible section.

Special Edition: Anti Aging

Vox Pop: What does ‘beauty from within’ mean to consumers?

Stopping several unsuspecting passers-by in downtown Chicago, we gathered some consumer thoughts on the efficacy of “beauty from within” supplements, and what the term means to them.

Meta-analysis concludes meso-zeaxanthin improves performance of eye health formulations

A new meta-analysis strongly supports the use of meso-zeaxanthin along with lutein and zeaxanthin for use in eye health formulations.

AMA warns members about rise of nootropics

A new policy by the American Medical Association on nootropics once again highlights the blurred edges of what can legitimately be called a ‘dietary supplement.’

Study shows 3-carotenoid formula boosts visual performance for non-impaired subjects

Researchers in Ireland have concluded via a long term trial that supplementation with three carotenoids—lutein, zeaxanthin and meso-zeaxanthin—can improve the visual performance of subjects who had normal vision to start....

Sunfiber blunts blood sugar spikes among glucose intolerant subjects, study shows

Japanese ingredient supplier Taiyo has announced the results of a peer-reviewed pilot study that explores the effect its Sunfiber ingredient has on blunting postprandial blood glucose spikes among glucose intolerant...

Ex FDA commissioners say their hands were tied while they were at agency

Dietary supplement regulations are insufficient to adequately regulate the industry, according to a report about what was said at a meeting of six former FDA commissioners.

Careful market research underlies hangover product's launch

The developers of a new hangover supplement believe careful pre launch market analysis will help them succeed where others have failed.

Special edition: Bone & Joint Health

Staying flexible helped Osteo Bi-Flex stay on top, exec says

Osteo Bi-flex has maintained its category-leading position by being open to embracing new ideas. That it, by staying flexible, an executive said.

FDA takes company to task over medical food for macular degeneration

A warning letter from FDA emphasizes again that medical foods must meet very specific requirements in order to qualify for that status.

Whole, natural fiber works best to protect gut mucosal layer, researcher says

Dietary fiber plays an important role in protecting the gut’s mucosal layer, according to research presented at the recent Probiota Americas event.

Subpar rosaceae-derived supplements abundant, USDA researcher says

According to a new study published in the NFS Journal and funded by the USDA Agriculture Research Service, eight of the 33 dietary supplements derived from Rosaceae fruits had no...

May 31 to June 2 2016, Chicago, Illinois. 270+ signed up

IPA & Probiota Americas partnership set to break records this week

Chicago will witness the biggest ever meeting of experts from the global pre- and probiotics industry, running today (May 31) until Thursday (June 2). The combined IPA World Congress and...

Warning letter provides insight into labeling responsibilities

A warning letter to a company called Rocky Fork Formulas has particular insights for the labeling operations in the dietary supplement responsibility chain.

Network marketing companies have special compliance challenge, expert says

The very nature of network marketing means companies selling dietary supplements using this model must be extra vigilant when it comes to compliance, an expert says.

McCaskill's push for FDA review of herb/chemotherapy interactions called an intrusion into doctor/patient relationship

Industry stakeholders called Sen. Claire McCaskill’s recent call for FDA scrutiny of supplement interactions with chemotherapy treatments unnecessary and an intrusion on doctor/patient relationships.

FDA’s new dietary supplement office should focus on tainted products, GMPs & NDIs, industry leaders say

With the recent elevation of dietary supplement oversight from a division to its own office at FDA’s Center for Food Safety and Applied Nutrition, the agency should renew its focus...

Tech solutions to show health effects in real time seen as new hope in supplement investment picture

Having the right team to execute on an idea is the key to attracting investment capital, experts say. But finding the right idea, that’s a bit more of a stretch...

Supreme Court affirms FTC's position that POM's claims were unsupported

The US Supreme Court has declined to take up the FTC vs POM case. The action in effect affirms FTC's prior determinations that POM misled consumers in the advertising of...

What next for 'natural' claims? KIND urges court to leave issue with the FDA

Snack maker KIND – which faced a wave of false advertising lawsuits* last year over its use of the terms ‘healthy’ and ‘all-natural’ – has urged a New York court...

Strain specificity key to probiotic quality, but expert says generic products will still populate bottom of market

Strain specificity is the name of the game in probiotics if you want to really connect a product’s health benefits to the science, said consultant Ralf Jaeger, PhD. But as...

Network marketing continues to be growing outlet for supplements

Network marketing continues to be a huge outlet for nutritional products, and direct selling companies with supplements in their portfolios are among the best performing of these companies.

FTC action casts more doubt over usefulness of 'all natural' claims

The Federal Trade Commission has taken action on natural claims, something which should make dietary supplement companies sit up and take notice, an attorney says.

Consumers willing to pay more for bioavailability enhancements, consultant says

There is an opportunity for companies to use bioavailability enhancement to differentiate their products, even if consumers don’t have a firm grasp of specific technologies, an expert says.

Pressure mounts for regulatory clarity on CBDs

The recent spate of FDA warning letters on the use of CBD as an ingredient in dietary supplements seems to have done little to dampen formulators’ enthusiasm for its use...

Thorne beefs up personalized testing with new partnership

Thorne Research is expanding the analytical tools it offers practitioners and consumers with the addition of microbiome assays and genomic testing in a collaboration with Petrichor Analytics.

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