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Product claims

Product claims

The industry has a number of ways of explaining the potential health benefits of its products, from structure/function claims to full health claims. However, claims on labels, websites, at trade shows, and even twitter feeds are coming under increased scrutiny. In this topic category we bring all the news on claims together in one easily accessible section.

ACI FOOD LAW FORUM: GMO labeling blues, Nutrition Facts delays, daily values and de-fortification, and will the FDA ever nail down natural?

Will the July 2018 deadline for compliance with the new Nutrition Facts panel stand? Will federal GMO labeling regulations stop GMO-related lawsuits? And will the FDA nail down ‘natural’ anytime...

News in brief

Kohjin announces special status from Koshser certifier

Kohjin Life Sciences has added to the long list of certifications for its Opitac Glutathione with a special status from a Kosher certifier.

NAXA head launches five new single-ingredient trade associations

The principal of a consulting firm that is the motivating force behind two single-ingredient trade organizations has launched an ‘incubator’ program that debuts with the formation of five new trade...

Science, not body image marketing, should drive sports nutrition, expert says

Building a sports nutrition brand aimed at women ought to include more than just choosing which shade of pink to use on the label.  But that is still all too...

FlavorHealth CEO: We have to move away from this black and white view of 'natural,' when there are shades of gray… the important thing is complete transparency

How are the next generation of natural flavors being developed? Elaine Watson caught up with Christian Kopfli, CEO of New Jersey-based FlavorHealth, which is taking high-throughput cell-based screening to the...

Strain-level specificity critical for full compliance, NSF probiotics labeling expert says

Labeling probiotics to the strain level is becoming an increasing focus in NSF’s certification process, an expert told NutraIngredinets-USA.

Most NZ fish oil supplements meet label claims, oxidation levels: GOED analysis

Testing of 47 fish oil supplements purchased at retail in New Zealand shows that 91% met EPA/DHA label claims, according to strict GOED standards, while most also met regulatory limits...

FDA sends out 14 warning letters in sweep on cancer claims

The U.S. Food and Drug Administration has sent warning letters to 14 companies this week about marketing products for illegal cancer claims.

Judge dismisses suit that questioned substantiation for Bayer's probiotic claims

Bayer has had what some observers called a “quick win” in the dismissal of a class action lawsuit filed in New Jersey over claims on its Phillips Colon Health probiotic...

NOSB defers vote on organic certification for hydroponics amid confusion about ‘basically everything’

Hydroponic and aquaponic farms can keep their organic status – at least for now – following the National Organic Standards Board’s decision April 21 to defer a vote on whether...

Medical food marketer taken to task over IND filings on studies

Targeted Medical Pharma, a company marketing medical foods for pain management, has been hit with an FDA warning letter that illustrates the complexities of this product category and the studies...

Aker ends ITC case against Olympic, but district court patent infringement suit to continue

Aker BioMarine has pulled the plug on its patent infringement suit that was being pursued before the International Trade Commission.  But the company is still suing a Norwegian competitor and...

Nature’s Bounty extends probiotics range with Cardio Health launch

The Nature’s Bounty Co’s newest probiotic product is starting to appear on shelves this week, with significant scientific substantiation for its ability to support heart health by maintaining healthy cholesterol levels ...

Lifeway to 'vigorously defend' false ad lawsuit: 'Our kefir is 99% lactose free'

Lifeway Foods has vowed to defend itself “vigorously” against a lawsuit claiming it falsely advertised its fermented dairy products as ‘99% lactose free’ when they allegedly contained almost 4% lactose (milk sugar).

Supplement to offer structured introduction of potential food allergens into kids' diets

The increasing prevalence of food allergies is a challenge that has opened a business opportunity for California startup Before Brands.

Claims on adaptogens might overreach, but the herbs really are powerhouses, experts say

The comprehensive properties of adaptogens could lead marketers to overblown claims, but experts familiar with these ingredients say their many benefits really do lend themselves to ‘magic pill’-type language.

Guest article

Probiotics go mainstream at Expo West

Probiotics have truly arrived. From Dr. Oz earlier this year, to the Natural Product Expo West show in Anaheim, one might say it is the invasion of the microorganism armies. ...

Standardization story supports Beet It's US retail launch

British brand Beet It is bringing the benefits of its beet juice products to the US with a nation wide retail launch to accompany its existing online sales.

Synbio ingredients have vast market penetration, new list shows

Synthetic biology, or GMO 2.0 as some are calling it, has vastly more penetration in the marketplace than was previously believed. That’s the takeaway from the assembly of the first...

In wake of disease claim warning, Life Extension said it will tweak page layouts but won’t back down from core mission

Despite receiving a warning letter from the Food and Drug Administration about disease claims on its website, supplement manufacturer Life Extension said it is not going to change its basic...

Youtheory debuts mens testosterone product based on shilajit

Collagen brand Youtheory has expanded its range with a men’s product based on the Ayurvedic ingredient shilajit meant to boost free testosterone in men.

German herbal cold remedy debuts in US

German OTC health products manufacturer Pohl-Boskamp is bringing a respiratory health supplement to the US market after decades of market history in the EU.

Guest article

The Supplement OWL takes self-regulation under its wing

I don’t speak French, but anyone who took a high school civics class is familiar with the term laissez-faire. Literally meaning “to leave alone,” it’s not always the best course of action—especially...

NutraSource Diagnostics partners with Whole Foods Market on non-GMO labeling for supplements

Canadian testing firm Nutrasource Diagnostics Inc. has potentially cracked open a huge sector of the market with GMO testing certification for supplements that has been approved by Whole Foods Market...

NAXA verification seal starting to gain marketplace traction

The Natural Algae Astaxanthin Association (NAXA) has taken a step toward the physical differentiation of astaxanthin sources in the marketplace with a new seal that is now making its way...

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