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Product claims

Product claims

The industry has a number of ways of explaining the potential health benefits of its products, from structure/function claims to full health claims. However, claims on labels, websites, at trade shows, and even twitter feeds are coming under increased scrutiny. In this topic category we bring all the news on claims together in one easily accessible section.

Special Edition: Sports Nutrition

Whey's the best for targeted benefits; for general fortification not so much

If you are seeking protein for its nutrient quality, it doesn’t matter much which source you choose. But if you want specific sports nutrition results, whey still leads the way,...

Supplement OWL shows that there’s now a real willingness to be transparent with consumers: CRN

Companies large and small have been beta-testing the CRN’s product registry – the Supplement Online Wellness Library (Supplement OWL) – and it will soon be open to all dietary supplement...

Statistical review shows low Vitamin K2 as risky as smoking for heart disease

A new study that applies a statistical analysis to food intake and disease prevalence data from a number of countries has concluded that vitamin K2 deficiency is as big a...

Warning letter provides lesson in what not to do when citing science

A recent FDA warning letter to a company selling noni products provides a quick précis for what not to do when trying to support your product with science, said an...

What does ‘clean label’ mean in sports nutrition? Experts weigh in

How clean label is defined in sports nutrition depends on the end goal, experts say. Bodybuilders tend to not care as much, while performance athletes may sacrifice taste over efficacy...

Companies beta-testing CRN’s dietary supplement product registry

Nine companies are beta-testing the CRN’s product registry – the Supplement Online Wellness Library (Supplement OWL) – which is being developed and administered by UL.

Walmart to eliminate ‘independent verification’ statement from Spring Valley Supplements

Wal-Mart Stores Inc. will remove the “Verified by an independent, certified laboratory” statement from its store-brand Spring Valley dietary supplement labels, following an agreement with Iowa’s Attorney General.

News in brief

Health Canada approves health claim for Sabinsa’s probiotic LactoSpore

Despite 20 years on the market, there continues to be emerging clinical evidence on the probiotic strain.

Special edition: Algae

Algal omega-3s sustainability message should be additive, not predatory, GOED director says

Algal omega-3s are a growing sector of the market, but companies need to be careful of how they sell the benefits of that source, said one expert.

Special edition: Algae

Expert says algae's promise still huge despite disappointments in ingredient development

Algae companies have a habit of over promising and under delivering. According to one longtime expert in the field, that’s almost by default, resulting from the organisms’ almost unlimited potential...

News in brief

Regular Girl achieves non GMO certification on prebiotic/probiotic supplement

Regular Girl, a supplement that mixes Taiyo’s Sunfiber prebiotic ingredient with probiotics, has met the requirements for a Non GMO Project Verified seal, the ingredient manufacturer announced recently. 

Updated FDA marijuana Q&A hems in use of CBD still further

Marketers of CBD-containing dietary supplements have long held out the hope that the status of hemp as a food in the US could provide some regulatory cover. A newly-released clarification...

Whey maker gets warning on inflammation claims

A recent warning letter issued by the Food and Drug Administration makes clear the danger marketers run into when using the words “inflammation” and “chronic” in the same breath, even...

Playing into the clean label trend, PowerBar launches Clean Whey Protein bar and drink

Targeting a mainstream audience, PowerBar enters the clean label space with two new products marketed for its high protein content, low sugar amount, and absence of “artificial sweeteners.”

Gut health paper aimed at physicians sidesteps probiotics supplementation

A recent paper released by a nonprofit organization aimed at physicians focuses on gut health but omits any mention of probiotic supplementation. The author says that in her opinion the...

Turnkey marketing, claims support packages become point of differentiation for suppliers

Branded ingredient suppliers are increasingly being called upon to present customers with sophisticated, turn-key solutions for claims and marketing support to differentiate themselves and to justify the higher price point...

Microelements plus polyphenol supplement shows performance adaptation benefits among fit men

A new study suggests a supplement containing plant-derived inorganic microelements and apple polyphenols that has been shown to boost blood levels of ATP may increase strength and power adaptations in...

Learning from others’ mistakes: NPA launches warning letter database

The Natural Products Association (NPA) has announced the launch of its warning letter database, giving access to data on GMP violations, technical adulteration, and labeling infringements.

Special Edition: Anti Aging

Vox Pop: What does ‘beauty from within’ mean to consumers?

Stopping several unsuspecting passers-by in downtown Chicago, we gathered some consumer thoughts on the efficacy of “beauty from within” supplements, and what the term means to them.

Meta-analysis concludes meso-zeaxanthin improves performance of eye health formulations

A new meta-analysis strongly supports the use of meso-zeaxanthin along with lutein and zeaxanthin for use in eye health formulations.

AMA warns members about rise of nootropics

A new policy by the American Medical Association on nootropics once again highlights the blurred edges of what can legitimately be called a ‘dietary supplement.’

Study shows 3-carotenoid formula boosts visual performance for non-impaired subjects

Researchers in Ireland have concluded via a long term trial that supplementation with three carotenoids—lutein, zeaxanthin and meso-zeaxanthin—can improve the visual performance of subjects who had normal vision to start....

Sunfiber blunts blood sugar spikes among glucose intolerant subjects, study shows

Japanese ingredient supplier Taiyo has announced the results of a peer-reviewed pilot study that explores the effect its Sunfiber ingredient has on blunting postprandial blood glucose spikes among glucose intolerant...

Ex FDA commissioners say their hands were tied while they were at agency

Dietary supplement regulations are insufficient to adequately regulate the industry, according to a report about what was said at a meeting of six former FDA commissioners.

Careful market research underlies hangover product's launch

The developers of a new hangover supplement believe careful pre launch market analysis will help them succeed where others have failed.

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