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Trends > Product claims

Product claims

Product claims

The industry has a number of ways of explaining the potential health benefits of its products, from structure/function claims to full health claims. However, claims on labels, websites, at trade shows, and even twitter feeds are coming under increased scrutiny. In this topic category we bring all the news on claims together in one easily accessible section.

Special edition: Algae

Expert says algae's promise still huge despite disappointments in ingredient development

Algae companies have a habit of over promising and under delivering. According to one longtime expert in the field, that’s almost by default, resulting from the organisms’ almost unlimited potential...

News in brief

Regular Girl achieves non GMO certification on prebiotic/probiotic supplement

Regular Girl, a supplement that mixes Taiyo’s Sunfiber prebiotic ingredient with probiotics, has met the requirements for a Non GMO Project Verified seal, the ingredient manufacturer announced recently. 

Updated FDA marijuana Q&A hems in use of CBD still further

Marketers of CBD-containing dietary supplements have long held out the hope that the status of hemp as a food in the US could provide some regulatory cover. A newly-released clarification...

Whey maker gets warning on inflammation claims

A recent warning letter issued by the Food and Drug Administration makes clear the danger marketers run into when using the words “inflammation” and “chronic” in the same breath, even...

Playing into the clean label trend, PowerBar launches Clean Whey Protein bar and drink

Targeting a mainstream audience, PowerBar enters the clean label space with two new products marketed for its high protein content, low sugar amount, and absence of “artificial sweeteners.”

Gut health paper aimed at physicians sidesteps probiotics supplementation

A recent paper released by a nonprofit organization aimed at physicians focuses on gut health but omits any mention of probiotic supplementation. The author says that in her opinion the...

Turnkey marketing, claims support packages become point of differentiation for suppliers

Branded ingredient suppliers are increasingly being called upon to present customers with sophisticated, turn-key solutions for claims and marketing support to differentiate themselves and to justify the higher price point...

Microelements plus polyphenol supplement shows performance adaptation benefits among fit men

A new study suggests a supplement containing plant-derived inorganic microelements and apple polyphenols that has been shown to boost blood levels of ATP may increase strength and power adaptations in...

Learning from others’ mistakes: NPA launches warning letter database

The Natural Products Association (NPA) has announced the launch of its warning letter database, giving access to data on GMP violations, technical adulteration, and labeling infringements.

Special Edition: Anti Aging

Vox Pop: What does ‘beauty from within’ mean to consumers?

Stopping several unsuspecting passers-by in downtown Chicago, we gathered some consumer thoughts on the efficacy of “beauty from within” supplements, and what the term means to them.

Meta-analysis concludes meso-zeaxanthin improves performance of eye health formulations

A new meta-analysis strongly supports the use of meso-zeaxanthin along with lutein and zeaxanthin for use in eye health formulations.

AMA warns members about rise of nootropics

A new policy by the American Medical Association on nootropics once again highlights the blurred edges of what can legitimately be called a ‘dietary supplement.’

Study shows 3-carotenoid formula boosts visual performance for non-impaired subjects

Researchers in Ireland have concluded via a long term trial that supplementation with three carotenoids—lutein, zeaxanthin and meso-zeaxanthin—can improve the visual performance of subjects who had normal vision to start....

Sunfiber blunts blood sugar spikes among glucose intolerant subjects, study shows

Japanese ingredient supplier Taiyo has announced the results of a peer-reviewed pilot study that explores the effect its Sunfiber ingredient has on blunting postprandial blood glucose spikes among glucose intolerant...

Ex FDA commissioners say their hands were tied while they were at agency

Dietary supplement regulations are insufficient to adequately regulate the industry, according to a report about what was said at a meeting of six former FDA commissioners.

Careful market research underlies hangover product's launch

The developers of a new hangover supplement believe careful pre launch market analysis will help them succeed where others have failed.

Special edition: Bone & Joint Health

Staying flexible helped Osteo Bi-Flex stay on top, exec says

Osteo Bi-flex has maintained its category-leading position by being open to embracing new ideas. That it, by staying flexible, an executive said.

FDA takes company to task over medical food for macular degeneration

A warning letter from FDA emphasizes again that medical foods must meet very specific requirements in order to qualify for that status.

Whole, natural fiber works best to protect gut mucosal layer, researcher says

Dietary fiber plays an important role in protecting the gut’s mucosal layer, according to research presented at the recent Probiota Americas event.

Subpar rosaceae-derived supplements abundant, USDA researcher says

According to a new study published in the NFS Journal and funded by the USDA Agriculture Research Service, eight of the 33 dietary supplements derived from Rosaceae fruits had no...

May 31 to June 2 2016, Chicago, Illinois. 270+ signed up

IPA & Probiota Americas partnership set to break records this week

Chicago will witness the biggest ever meeting of experts from the global pre- and probiotics industry, running today (May 31) until Thursday (June 2). The combined IPA World Congress and...

Warning letter provides insight into labeling responsibilities

A warning letter to a company called Rocky Fork Formulas has particular insights for the labeling operations in the dietary supplement responsibility chain.

Network marketing companies have special compliance challenge, expert says

The very nature of network marketing means companies selling dietary supplements using this model must be extra vigilant when it comes to compliance, an expert says.

McCaskill's push for FDA review of herb/chemotherapy interactions called an intrusion into doctor/patient relationship

Industry stakeholders called Sen. Claire McCaskill’s recent call for FDA scrutiny of supplement interactions with chemotherapy treatments unnecessary and an intrusion on doctor/patient relationships.

FDA’s new dietary supplement office should focus on tainted products, GMPs & NDIs, industry leaders say

With the recent elevation of dietary supplement oversight from a division to its own office at FDA’s Center for Food Safety and Applied Nutrition, the agency should renew its focus...

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