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Trends > Product claims

Product claims

Product claims

The industry has a number of ways of explaining the potential health benefits of its products, from structure/function claims to full health claims. However, claims on labels, websites, at trade shows, and even twitter feeds are coming under increased scrutiny. In this topic category we bring all the news on claims together in one easily accessible section.

Firm gets warning letter for straddling beverage/liquid supplement divide

A recent FDA warning letter to a New York company points again to the danger of mixing metaphors when positioning a product as either a beverage or a liquid dietary...

Special edition: Blood sugar management

Glycaemic (GI) foods remain in obesity-diabetes niche but claims are changing game

Foods that help moderate blood sugar activity are gaining more traction with diabetics, the overweight and the obese – with new EU claims backing their promise to control hunger impulses....

Special Edition: Blood Sugar Management

Evidence continues to bolster polyphenols' blood sugar management story despite murky mode of action

Although the mechanism of action is somewhat unclear, polyphenols have a solid and growing body of research backing their effect on the regulation of blood sugar levels, experts say.

Supplement shows promising results in cognition, mood in large scale study

A recent large scale study published in the Journal of Alzheimer’s Disease confirms earlier results for a nutraceutical formulation branded as Perceptiv in showing improved performance on standardized tests and improved mood...

4 factors to evaluate the potential impact of a health claim

Positive health claims, such as those touting the benefits of a food, diet or quality, more effectively motivate the general public than negative or fear-based claims that attempt to scare...

Guest article

NPA: 2015 will bring challenges in Congress, media and GMP compliance

As with any new year, January is a time for looking ahead and getting in front of obstacles before they arise. Many mistakenly believe that a new year means new,...

CRN: 2015 may be the year when FTC finally gets the message

When I was a child, it seemed I could never get through an entire game of Candyland with my older brother. He kept changing the rules in the middle if...

Guest article

GOED: Planting positive messages in consumers' minds only way to quell overheated media climate that fosters sensational headlines

Inflammation defines the era we live in today. I do not mean inflammation as it relates to health, instead I am referring to the inflammation of information and how consumers...

Large scale trial to validate testing platform that measures metabolic health via urine

Zivo Bioscience Inc. has announced a large-scale test of its WellMetris testing platform that will validate a technology that the founders say will be a game changer for dietary supplement...

The biggest rise was in products making non-GMO or GMO-free claims

Non-GMO, gluten-free, Kosher, vegan, all-natural… What can we learn from claims made on new products in the US in 2014?

Non-GMO, Kosher, gluten-free, ethical, environmentally-friendly, lactose-free, vegan, no additives/preservatives, and on-the-go claims are all gaining more traction on US food labels; while growth in ‘all-natural’- antioxidant- and low/no/reduced sugar/sodium/fat claims...

Herbalife touts strong compliance record on product claims despite Ackman's video attack

Activist investor Bill Ackman has released a new video attack that takes nutritional products network marketing giant Herbalife to task over non-compliant disease treatment claims made for the products on...

Payouts begin in massive FTC weight loss settlement

Another high profile FTC case reaches a conclusion of sorts this week as the agency started mailing out checks to consumers it says were mislead by claims for the weight ...

DSHEA, the media, & certifying manufacturers: Highlights from the NIU's Business Leaders Forum, Part 1

The dietary supplements industry needs to engage with journalists to change the conversation and not run ad campaigns about media reporting, says the CEO of SmartyPants, Inc.

‘Impacting industry in a meaningful way’: NPA and UL announce education alliance for GMPs, claims and more

The Natural Products Association (NPA) and UL are partnering on a new education alliance to ‘raise the bar’ for dietary supplement manufacturers, distributors, auditors, retailers and other industry stakeholders.

Nutegrity joins omega-3s blending game with new fish oil/phospholipid ingredient

Nutegrity, the human nutrition division of Omega Protein Corporation, has joined the omega-3s blending game with a new ingredient called OmegaActiv + PL. The new product is a mix of...

Medicus says its mobile platform proving ability to deliver faster, better, cheaper studies

Medicus Research has passed a milestone with the announcement of its 20th clinical trial using smartphone technology to enroll subjects and collect data.  The technology continues to prove its robustness...

Nutraceutical International reports soft sales growth for 2014

Nutraceutical International Corporation, a Park City, UT-based dietary supplement manufacturer, reported yearly sales results that reflected the ongoing softness in the sector. The company reported sales growth in its fourth...

News in brief

NAD recommends company remove "survival pill" claims for product marketed to Mormons

The National Advertising Division has recommended that LifeCaps Nutraceuticals of Salt Lake City, UT, discontinue claims it was making on its LifeCaps brand of dietary supplement that claimed the product...

Special edition: functional foods

Functional Foods: The end of the processed foods era?

To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article....

Special edition: Functional foods

Phood booed: Why big pharma fails at functional food

Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.

Special edition: functional foods

‘The trick is to come up with something that actually works’: The elephant in the weight management room

Two years on from revised European Food Safety Authority (EFSA) guidelines on weight management, the industry is still struggling to produce sufficient evidence to back claims. 

Ignorance leads some supplement, food manufacturers to incorrectly report protein values, consultant says

Protein fortification is a red hot trend in the market, but one formulation expert questions whether all of the information on the protein portions of those product labels is being...

CRN launches searchable database of FDA warning letters

Warning letters are the regulatory tea leaves of the dietary supplements business and the Council for Responsible Nutrition has launched a new tool that will help industry read what they...

FTC lawsuit alleges Gerber ads lack the ‘qualified’ part of qualified health claims

The Federal Trade Commission’s allegations that baby food maker Gerber overstated the ability of Good Start Gentle formula to prevent allergies underscores the difficulty of using qualified health claims, which...

FTC vs Bayer: FTC’s case to go ahead, but NPA & CRN allowed to appear as ‘friends of the court’

A New Jersey District Court judge has ruled that FTC’s case against Bayer can go ahead, but denied calls from the government to prevent the Council for Responsible Nutrition and...