Markets

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Noggin: Brain health supplements for modern day minds

By Olivia Brown

The general practitioner-founded brain health supplement start-up Noggin is meeting a significant demand for sustained cognition, stress and sleep support through its unique blends of science-backed botanicals, nootropics, vitamins and minerals.

January Launch Pad

January Launch Pad

By Danielle Masterson

Relaxation, women’s health, joint health and a few new sports nutrition products round out this month’s new product launches, with many targeting multiple solutions to add on perceived value for budget-conscious consumers.

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Fish oil like liquid gold: 'There simply isn’t enough'

By Nikki Hancocks

Omega-3 suppliers and manufacturers need to pool their resources to educate consumers about alternative sources of EPA and DHA as fish oil turns to "ocean gold" that simply cannot support the world's increasing demands.

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Alternative seafoods: The omega-3 opportunity

By Nikki Hancocks

There’s a lot of opportunity for sustainable omega-3 suppliers in the seafood alternatives arena as the world searches for ways to feed a population of 10 billion by the year 2050.

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What can you say in weight loss claims? Experts weigh in

By Danielle Masterson

With what feels like a weight loss medication takeover, many are betting that the GLP-1 receptor agonists will rescue America from its obesity epidemic. So what does this mean for the natural weight loss products?

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UK supermarkets match Danone’s Aptamil baby formula price cuts

By Olivia Brown

Following a recent investigation into soaring infant formula prices, global food company Danone has reduced the wholesale price of its Aptamil infant formula by 7%, and major UK retailers have passed the cost savings on to consumers.

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NI Award winner reveals fast-paced adaption strategy

By Olivia Haslam

Seven years after winning the NutraIngredients Award for Service Provider of the Year, analyze & realize attributes its continued success to multifaceted expertise and broadening horizons.

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Is AI the answer to preventing the collapse of public healthcare?

By Olivia Brown

The potential for personalised AI-assisted health services to alleviate the strain on the healthcare system through a preventative approach is significant, however dataset strength and barriers to access pose notable challenges for widespread implementation....

 NutraCast: New year, new trends with Vitaquest

NutraCast: New year, new trends with Vitaquest

By Danielle Masterson

It’s the new year so you know what that means—new trends. So what is trending in herbs and botanicals? And what are some of the key factors influencing the market? Here to share the latest are Lauren Samot, RD, commercial innovation leader, and Jon Weisgal,...

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FrieslandCampina reveals 2024 trends report

By Olivia Haslam

Key trends to watch in 2024 will include next-gen alt protein solutions, sustainability with substantiation, medicines for the mind and active ageing solutions.

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Revvies: Succeeding with simplicity for sports nutrition

By Olivia Brown

Sports nutrition brand Revvies, founded by an Australian husband-and-wife duo, has attributed its success in the crowded sports nutrition category to the high-quality simplicity of its products that enables consumers to customize supplementation to differing...

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How Hydroxycut continues to innovate

By Danielle Masterson

After over two decades in the weight loss category and more competition than ever, Hydroxycut has managed to stay relevant by turning challenges into opportunities.

NutraWomen Wednesday: Isabel Gómez, Global Marketing Manager, Lubrizol

NutraWomen Wednesday: Isabel Gómez, Global Marketing Manager, Lubrizol

By Danielle Masterson

Armed with a master's degree in chemical engineering, Isabel Gómez isn’t your typical global marketing manager. She has over 12 years of B2B marketing experience across diverse consumer goods sectors such as pharmaceuticals, cosmetics and nutraceuticals.

NOW offers roadmap to help consumers navigate supplements

NOW offers roadmap to help consumers confidently navigate supplements

By Claudia Adrien

Seventy-four percent of U.S. adults take dietary supplements, according to the 2023 CRN Consumer Survey on Dietary Supplements. That does not mean that they are always equipped with the tools to navigate the myriad of products available or are confident...

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Cepham zeroes in on specialized formulations for women

By Danielle Masterson

These days, selling a good product just isn't enough. Consumers expect brands to stand up on topics such as gender equality, climate change and ethical labor practices. However, with that demand comes an increased risk of things like greenwashing...

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