Markets

Joel Freeman, BODi super trainer, delivers the keynote speech at 2024 Sports and Active Nutrition Summit in San Diego on Feb. 12 © Photo by Justin Howe

Why is Joel Freeman so successful? It’s simple.

By Danielle Masterson

No longer bound to limited DVD disc space, BODi super trainer Joel Freeman said he’s enjoying the wide open opportunities that his streaming platform offers. But while technology advances, one thing remains the same: simplicity.

NutraCast: Tracking pet supplement trends with MarketPlace

NutraCast: Tracking pet supplement trends with MarketPlace

By Danielle Masterson

As we gear up for Expo West, we can expect to see exciting trends like personalized nutrition, biotics and ingredients such as mushrooms—but those trends may not be for the demographic that comes to mind.

© P_Wei / Getty Images

The rise of exogenous ketones for athletic recovery

By Stephen Daniells

Initially touted as acute performance aid, exogenous ketones and the supporting science are shifting towards opportunities for athletic recovery, a subject matter expert told NutraIngredients-USA.

Alana MacFarlane Kempner on stage at Probiota

The Gut Stuff on using the ‘shock factor’ in the right way

By Olivia Brown

The Gut Stuff, an education brand founded by sisters from the Zoe TwinsUK microbiome study cohort, is working to spread microbiome science knowledge by cutting through the noise on and offline with an ethical approach to shock factor tactics.

Image by Justin Howe

A new economic imperative for the sports nutrition market

By Claudia Adrien

Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.

© Golfcuk / Getty Images

Industry gears up to celebrate Global Omega-3 Day

By Nikki Hancocks

The Global Organization for EPA and DHA Omega-3s (GOED) is inviting members of the industry to celebrate this year's Global Omega-3 Day on March 3 to continue the impressive uptick in awareness created this time last year.

NutraCast: Remaining selective in sourcing amid limited fish oil supply

NutraCast: Remaining selective in sourcing amid limited fish oil supply

By Danielle Masterson

From limited supply to the need for more consumer education, the fish oil industry is facing a number of challenges. However, there are still a lot of opportunities in and outside of the sea. This episode examines the state of the fish oil market and...

© Tang Ming Tung / Getty Images

Chinese appetite for fish oils growing: How to tap into the market

By Nikki Hancocks

Chinese consumers have a huge and growing appetite for supplements and functional foods, leading many manufacturers to consider international expansion, but strict and confusing routes to market can make this an all too costly endeavour.

H&B: Overcoming trust barriers in menopause supplements

H&B: Overcoming trust barriers in menopause supplements

By Olivia Haslam

Retail giant Holland & Barrett says that lack of consumer trust is a key barrier in the women's health category and that continuous campaigning is needed to improve awareness and education about this ‘underserved community’.

©metamorworks | Getty

How to harness data to optimise global ecommerce

By Nikki Hancocks

Data insights are essential when choosing the right online markets for your brand and optimising profits, tech experts from the e-commerce accelerator Pattern revealed at the GOED Exchange last week.

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.

Tate & Lyle hits the sweet spot

Tate & Lyle hits the sweet spot

By Danielle Masterson

Ingredient solutions firm Tate & Lyle continues to build its sweetener portfolio as consumers shift from full-sugar to reduced-sugar offerings.

Women's health category encompasses all macro trends

The women’s health category: A ‘co-creation’ of macro trends

By Olivia Haslam

It’s time to rethink innovation and shopper experience in women’s health as "there is not a single health benefit that doesn’t fit into the category", said Nick Morgan, founder of Nutrition Integrated, at the Biogredia by Barentz women’s health...

Brands harness plant polyphenols for weight management

Brands harness plant polyphenols for weight management

By Claudia Adrien

Demand for polyphenol-powered weight management supplements continues to grow as consumers seek out natural, science-backed aids to activate their metabolisms, curb appetite and reduce excess fat mass.

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