SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - North America EU edition | APAC edition

‘Huge’ opportunities in the emerging cognitive health market: Enzymotec USA CEO

By Hank Schultz , 21-Nov-2012
Last updated on 21-Nov-2012 at 14:59 GMT2012-11-21T14:59:20Z

‘Huge’ opportunities in the emerging cognitive health market: Enzymotec USA CEO

The cognitive health sector offers huge opportunities for dietary supplements, but it’s still evolving, says the CEO of Enzymotec USA.

“The cognitive category is about a fourth the size of the cardiovascular health category,” said Elzaphan Hotam. “We believe that there is a huge potential because we know the size of the population in the United States and the world.

The company markets a range of lipid-based ingredients, including phosphatidylserine (PS).

 “Our brain is 20% fat, and there is a reason we crave fats,” Hotam told NutraIngredients-USA’s Hank Schultz at the recent SupplySide West show. “Fats are essential for satiety but also to deliver essential nutrients to our bodies.

“PS is found in high concentrations in our brain. It seems to be serving the normal functioning of nerve cells. Think about an electrical wire that conducts electricity – the PS is one of the important elements that enables this conductivity to occur.

“As we age, PS levels are depleted and we are not consuming enough, and so it’s recommended to consume PS on a daily basis.

“The primary commercial use of PS is for dietary supplements but there is definitely room for functional foods, and PS is GRAS and we believe that in the future it will have a big role as a functional food ingredient.”

Related products

Aloha rebrands to make plant-based nutrition range pop across multiple channels

Aloha rebrands to make plant-based nutrition range pop across multiple channels

Wellness brand Aloha recently underwent a re-branding, re-formulation, and re-categorization of its plant protein...

Nutraceutical innovation around boosting or reducing nitric oxide

Nutraceutical innovation around boosting or reducing nitric oxide

Industry interest in boosting nitric oxide, a potent vasodilator, has been increasing, with companies...

Prebiotic ingredient derives big gut health benefit from small dose

AIDP says prebiotic ingredient derives big gut health benefit from small dose

AIDP is emphasizing the prebiotic potential of its PreticX xylooligosaccharide. The small dosage provides...

Demystify testing for new technology & new players

New technology and new players push labs to demystify testing: Alkemist Labs CEO

Keeping up to date with technological advances, understanding which testing methods are suitable for...

Navigating the regulations around supplements for pets

Navigating the regulations around supplements for pets

While many ingredients and trends for animal supplements are the similar to those found...

Milk protein producer not ready throw in towel to whey

Milk protein producer not ready throw in towel to whey

Milk proteins continue to carve out a strong niche in sports nutrition despite’s whey...

Just Thrive Probiotic chosen for HIV trial, company says

Just Thrive Probiotic chosen for HIV trial, company says

Thrive Probiotic has gathered data on the company’s Just Thrive Probiotic supplement and its...

Patient interest driving increase in supplement use, naturopathic doctor says

Patient interest driving increase in supplement use, naturopathic doctor says

Naturopathic doctors can play a key role in supporting the use of supplements through...

Synbio ingredients have vast market penetration, new list shows

Synbio ingredients have vast market penetration, new list shows

Synthetic biology, or GMO 2.0 as some are calling it, has vastly more penetration...

FOODVISION: DNA testing just ‘one part of the jigsaw’

FOODVISION: DNA testing just ‘one part of the jigsaw’

Andrew Steele

Head of Product Development, DNAFit

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

Americans’ love affair with protein shows no signs of cooling in the coming years...

Soup-To-Nuts Podcast: Separating fact from fiction with probiotics

Soup-To-Nuts Podcast: Separating fact from fiction when formulating with probiotics

Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented...

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

As US consumers embrace a healthier lifestyle focused on prevention rather than treatment, they...

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...