Esports

Caffeine, TeaCrine, and Dynamine combination may improve gamer performance

26-Oct-2023 By Olivia DeSmit

A combination of caffeine, theacrine and methylliberine improved speed, accuracy, and cognitive abilities in video gamers. The study, published in Cureus, compared this combination to placebo and caffeine alone.

Esports industry experts explore the evolving market of gaming nutrition

30-Jun-2023 By Olivia Haslam

In a panel discussion hosted by NutraIngredients yesterday (June 29), industry experts delved into the unique needs and preferences of esports athletes and the evolving consumer demographics within the category.

Finding opportunity for dietary supplements in esports

09-May-2023 By Danielle Masterson

Esport expert Jason Chung said the opportunity is there—but the story isn't.

Study explores effects of microalgae extract and guarana in esports players

24-Apr-2023 By Asia Sherman

Competitive gamers who consume a complex of microalgae and guarana extracts prior to online play may experience improved reaction times, cognitive function and performance.

'A fantastic event': 6 reasons to attend NutraIngredients-USA’s Sports & Active Nutrition Summit 2023

12-Dec-2022 By Stephen Daniells

The Sports & Active Nutrition Summit 2023 is just two months away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…

Microphyt taps esports category with microalgae

28-Nov-2022 By Danielle Masterson

As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.

Advanced.gg CMO: Nutrition 21 did something with nooLVL that no one else was doing before them

22-Nov-2022 By Stephen Daniells

Branded ingredients hoping to capitalize on the booming esports category need to do more studies in gaming populations, with studies targeting specific gaming outcomes a real opportunity, says the CMO of Advanced.gg.

Sports & Active Nutrition Summit: Early bird discount expires this week

10-Nov-2022 By Stephen Daniells

With expert speakers confirmed from GNC, NOW, Advanced.gg, Floyds of Leadville, cbdMD, JSchall Consulting, TYM Performance, SPINS, NYU Tisch Institute for Global Sport, and more, the upcoming Sports & Active Nutrition Summit is not to be missed.

Sports & Active Nutrition Summit to focus on esports, CBD, regulatory landscape, and more

31-Oct-2022 By Stephen Daniells

Save the Date! NutraIngredients-USA’s Sports & Active Nutrition Summit returns to San Diego, February 15-17, 2023. The event brings together scientists, formulators, consultants, and regulatory experts to move the sports nutrition category forward.

Pro esports organization taps Thorne HealthTech as official partner

11-Oct-2022 By Danielle Masterson

The collaboration will leverage the new partnership in many ways, with the main goal of introducing gamers to a healthy lifestyle with science-driven products that support enhanced performance.

The second wave of esports supplementation

22-Sep-2022 By Danielle Masterson

Gamers are looking to the health and wellness industry to give them an edge on their competition. We sat down with two experts to see what gamers are into and what brands should consider when formulating for this developing industry.

NutraCast: GHOST Lifestyle: Making transparency cool since 2016

16-Sep-2022 By Danielle Masterson

Dietary supplement manufacturers are required by law to disclose the ingredients inside the bottle, but in order to "protect the brand," they are allowed to hide the actual amounts. This combination of ingredients, known as “Proprietary blends"...

RCT supports efficacy of multi-ingredient nootropic for cognitive boost for gamers

16-May-2022 By Stephen Daniells

A combination of nootropics may boost multiple cognitive performance measures without raising heart rates in healthy young adults, says a new study that supports the formulation for gaming and sports nutrition.

Tapping into the esports market by unmasking the gamer

12-May-2022 By Danielle Masterson

During the recent webinar, Maximizing esports success: Meeting gamer demand, esports experts broke down how to market to gamers in an effective way.

FaZe Clan and GHOST join forces, take gaming to next level

10-May-2022 By Danielle Masterson

The duo is building a community-driven space where a culture can thrive—a move they say represents the evolution of gaming.

Supplier says new science will help rebuild bilberry market suffering from adulteration, misinformation

26-Apr-2022 By Hank Schultz

Adulteration issues and less science backing than other botanicals has depressed bilberry sales, according to branded ingredient firm Maypro. But the company points to a new indication for pain that could help reinvigorate the market.

Kyowa Hakko put multi-year plan in place to catch esports wave in 2019

21-Apr-2022 By Hank Schultz

Ingredient supplier Kyowa Hakko said it saw the egaming wave coming and put a plan in place that culminated in the first-ever booth by an ingredient supplier at the SXSW festival in 2019.

How baby boomers are shaping the gaming segment

21-Apr-2022 By Danielle Masterson

Esports players retire extremely young compared to traditional athletes. But for older generations who missed the gaming craze, it’s game on.

Esports nutrition among gamers becoming more standard

19-Apr-2022 By Danielle Masterson

This year’s Sports Nutrition Summit brought in experts that provided the insights needed to earn the respect of gamers, especially when it comes to authenticity, health and wellness.

Webinar examines how to maximize esports success

11-Apr-2022 By Danielle Masterson

The panel discussion will delve into the latest trends in gaming and how to authentically tap into the community.

Influx of gaming supplements continues into booming esports market

31-Mar-2022 By Asia Sherman

With millions in prize money and sponsorships on the line in an increasingly competitive arena, gamers known as esports athletes are adopting training regimens to combat the physical and mental toll of prolonged sedentary screen time.

Expert to explore the evolution and growth of esports

27-Jan-2022 By Danielle Masterson

University of New Haven’s executive esports director will analyze how the sport has made its way from basements to academia.

NIU’s predictions: The categories, ingredients, & industry issues to watch in 2022

05-Jan-2022 By By Stephen Daniells and Hank Schultz

The year is new, and a lot of people are getting out their crystal balls. NutraIngredients-USA is no exception, and here are our issues and topics to watch in the dietary supplements space in 2022.

Sports & Active Nutrition Summit attendees will get insider’s look at rapidly growing esports sphere

17-Dec-2021 By Hank Schultz

The Sports and Active Nutrition Summit 2022 will feature a special session on esports, one of the fastest growing parts of the sector. An early bird discount is still in place for attendees who sign up today.

IFF’s green oat extract may improve mental processing and resilience to mental fatigue: Study

15-Dec-2021 By Stephen Daniells

A single dose of a green oat extract may improve a number of neurophysiological parameters, from cognitive control to attention and processing speed, says a new study.

What really matters to the esports community?

16-Nov-2021 By Danielle Masterson

Skinz.gg weighs in on how they stay authentic to gamers and the key areas that impact performance.

Compound Solutions study highlights nootropic benefits for esports

15-Nov-2021 By Danielle Masterson

A new study at Statespace's Aim Lab examined how nootropics would impact esports athletes’ cognitive and motor performance.

AkerBiomarine to supply esports team with brain sharpening krill oil

02-Nov-2021 By Will Chu

AkerBiomarine is to enter the world of esports, lining up with Norwegian team Heroic in an agreement that sees the Norwegian biotech firm providing krill oil-based omega-3 supplements.

Study: Exergaming can have similar health benefits as jogging

07-Oct-2021 By Danielle Masterson

While sedentary video games are often blamed for causing obesity, high blood pressure and diabetes, new research suggests that certain video games could encourage players to be more active.

Editor's Spotlight: Startup Focus

Egaming startup to supercharge international expansion with new investment

27-Sep-2021 By Nikki Hancocks

Consumer and retail private equity specialist True has acquired a majority stake in the UK-based egaming energy drink startup Sneak, as it looks to boost international expansion.

Uni graduates launch nootropic supplements for health-focused gamers

07-Jun-2021 By Nikki Hancocks

Two young esports enthusiasts have launched an all-natural nootropic supplements brand for competitive gamers after graduating from university just as the pandemic lockdown and recession hit.

Nature's Bounty enters esports market

11-May-2021 By Danielle Masterson

The flagship brand of The Bountiful Company has unleashed three new products as it forays into the esports and brain health markets.

China’s e-sports nutrition: Herbalife on big opportunities in fitness, sleep and stress relief segments

30-Apr-2021 By Tingmin Koe

Herbalife says there are vast opportunities to tap into the fitness, sleep, and stress relief nutritional needs of China’s booming e-sports industry.

Kyowa Hakko launches clinically-researched paraprobiotic for eye health

15-Apr-2021 By Stephen Daniells

The EyeMuse-branded ingredient is supported by published studies, giving formulators a new option for products for consumers with digital device-related eye fatigue, from everyday professionals to gamers.

Ghost inks exclusive retail deal with GNC for Gamer Esports product

14-Apr-2021 By Hank Schultz

Ghost Lifestyle and GNC have announced a partnership that aims to capture a large share of the rapidly growing Esports market.

Nutrition 21 catches pandemic-powered Esports wave

31-Mar-2021 By Hank Schultz

Nutrition 21 started developing its award-winning NooLVL ingredient before Esports became such a thriving category. But the ingredient’s particular cognitive-support benefits have helped it catch a wave that has grown bigger through the pandemic’s influence.

The Vitamin Shoppe inks deal with CTRL as gaming goes mainstream

04-Mar-2021 By Danielle Masterson

The meal replacement startup that gained a cult following among gamers will now be featured in more than 750 stores.

Research, education, marketing highlight discussion 'White Spaces' event

01-Mar-2021 By Danielle Masterson

Experts from all walks of the sports nutrition industry talked about how to best approach white space categories, where the opportunities still are, and what brands need to know, during the final segment of the Sports & Active Nutrition Summit USA...

Are you ready for ‘White spaces’?

22-Feb-2021 By Danielle Masterson

By now you’ve seen The Changing Retail Landscape for Sports Nutrition, The Opportunity of the Microbiome, Recovery, and now it’s time for White Spaces in Sports & Active Nutrition.

The global phenomenon of esports—and the sexism that comes with it

18-Feb-2021 By Danielle Masterson

While esports is the only professional sport in the world where the teams can be comprised of both males and females, it doesn’t mean everyone is okay with that.

Guayusa’s profile good fit for esports, and game training platform could help validate that view

18-Feb-2021 By Hank Schultz

Guayusa’s particular chemical profile could make it a winner in the esports arena, a supplier says. And the use of a dedicated esports game training platform is one of the ways that its benefits could be quantified.

Team official seeks to make nutrition a pillar of esports success

17-Feb-2021 By Hank Schultz

Focusing on the whole human being, including players’ nutritional needs, is a key to esports success, says a team official.

Rise in targeted supplements for gamers as more eyes shift to esports

16-Feb-2021 By Danielle Masterson

Once looked at as a hobby at best, esports is now a competitive landscape on track to surpass $1 billion in revenue for the first time this year. And according to Newzoo, it won’t stop there. The market intelligence company projects esports will hit $1.8...