Weight Loss

FTC endorsement guide revisions to reflect new marketing

FTC endorsement guide revisions to reflect new marketing

By Lorraine Heller

The US Federal Trade Commission (FTC) is preparing final recommendations on a review of the use of endorsements in product advertising, which it hopes will address the continuing problem of deception in a significantly changed marketing environment.

Enviga (alone) doesn’t promote weight loss

Enviga (alone) doesn’t promote weight loss

By Shane Starling

Coca-Cola and Nestle have agreed to alter the marketing for their energy-burning, green tea-based energy drink, Enviga, after agreeing a settlement with a number of US states that protested its weight loss messaging.

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