Marketing

Byoma: targeting the Gen A consumers “breaking” their skin barriers

15-May-2024 By Kirsty Doolan

According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...

Marketing advice: Time for a healthy Tik Tok trend

04-Oct-2021 By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

The Beauty From Within Conference is back with a packed programme!

25-Aug-2011 By Andrew McDougall

The second Beauty From Within conference will open its doors in Paris on October 27th and here we draw attention to some of the main highlights and how you can reserve your place.

Save the date set for the second Beauty From Within Conference!

19-Aug-2011 By Simon Pitman

The second annual Beauty From Within Conference will open its doors again at the Hotel Lutetia in Paris on October 27th, focusing in on the latest opportunities, trends and challenges in nutricosmetics.

Special edition: Beauty from within

The global market for beauty foods

25-Aug-2010 By Lorraine Heller

In the second article of a special series on nutricosmetics, we take a look at the size of the market for foods, drinks and supplements that promise beauty benefits, as well as the distinctly different approaches to the category taken in three key regions.