Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
Ready-to-drink sports beverage brand Kill Cliff struck a deal with Walmart, which will stock Kill Cliff’s canned drink Recover in 1,900 Walmart stores in 46 states.
Sparkling botanical beverage brand Petal has had a busy first year as the company doubled its product line with three new flavors, underwent a reformulation (swapping out stevia and erythritol for organic agave), and is now primed for national distribution...
A curcumin ingredient offered by a new supplier is banking on a proprietary nanotechnology delivery system to boost its bioavailability and to set it apart from other similar ingredients on the market.
Australian brand VÖOST is planning 'aggressive growth' in its home market, as well further expansion into the APAC region, with its new range of effervescent tablets for sports nutrition.
Chocolate milk outperformed a commercial sports drink in a study looking at strength gains in adolescent athletes. But study—set up as a field trial—also highlighted the difficulties of translating lab results to the real world.
Chinese firm Sirio Pharma has had its sports nutrition product licence approved in China, signalling new expansion opportunities for the company and its clients in the country's growing market.
NuSkin, a global network marketing company selling personal care products and dietary supplements, recorded 7% revenue growth, adjusted for currency fluctuations, in its year-end earnings statement.
Children and adolescents who excessively consume caffeine-containing energy drinks over a short period of time, can experience sleep problems, anxiety and heart palpitations, say Norway’s food authorities.
Bay Area-based Jake Kim started Supherb to celebrate the medicinal tradition of his home country, and “to make Asian herbs fun and enjoyable” for people who didn’t grow up with them.
Florida-based energy drink player Celsius Holdings has announced a deal that will both expand the company’s footprint in mainland China, as well as enable it to recoup money it has invested thus far in entering the market.
As industrialized nations continue to move away from manual labor toward tech- and creative-based economies, it is about time that nootropic products become more mainstream, says the CEO and founder of Koios.
The coming year could be a good one for nootropic supplements. That idea is supported by data from a major bookstore chain that shows mental health topics are topping the self care category.
Celsius Holdings, a NASDAQ-traded energy drink company, announced new distribution deals for 2019 that include DICK’s Sporting Goods and more military stores worldwide.
UK beverage brand DRGN (pronounced 'dragon') has set its sights on APAC with its new functional soft drink, which combines ingredients originating from and popular in Asia to target consumers in the region.
Atlanta-based Synape announced that the start-up has raised $1 million in funding, with investors including beverage industry executives, medical professionals, convenience retail executives, and other private investors in the CPG space.
A UK-based endurance athlete has developed a concentrated caffeine chew for convenient, in-race energy and is developing a vegan variant for next year's marathon and triathlon season.
AstaReal has unveiled two functional beverage prototypes — one to aid stress management and the other to boost muscle health in seniors — and picked up a Vitafoods Asia award in the process.
Having production in China has insulated fast growing energy drink brand Celsius from any potential fallout from President Trump’s trade war. Celsius has more than doubled its store count to China to 25,000. The brand is now sold in 47 cities in the country....
A new roundtable report has suggested that coffee consumption can lead to a reduced risk of death with a collective of studies indicating a potential risk reduction of up to 17%.
A review looking into food and supplement-derived sources of protein on muscle mass regulation has also highlighted the role lipids, vitamins, minerals and other bioactive compounds have on influencing muscle response.
PFHIX started as a food ingredients company selling its effervescent popping crystals in bulk and under private label, but has recently made a hard pivot into the nutraceutical space, working with companies such as Applied Food Sciences, Glanbia, and...
"It's time we stopped using both terms interchangeably"
It is vital that sports drinks designed to enhance the performance of athletes are clearly differentiated from highly caffeinated energy drinks that are not, says the European Specialist Sports Nutrition Alliance (ESSNA).
The Council for Responsible Nutrition has updated two guidelines for members, bringing practices in line with the latest changes in federal regulations. One deals with SARMs, another with high potency forms of caffeine.
The National Advertising Division has recommended that a sports nutrition marketer discontinue claims made on a supplement marketed to triathletes that purported to boost their oxygen uptake capacity and speed recovery.
A new beverage line with a unique beauty-from-within and vision support positioning has launched based on a little-employed superfruit: The Gac fruit from southeast Asia.
FORTO Coffee Shots, a two-ounce, single-serve coffee drink brand, is migrating from check-out counters populated by other energy shot brands and into the coffee aisles of 3,700 Walmart stores beginning this month.
A college internship at a medical lab brought together three students with a knack for entrepreneurship and interest in nootropics. Then, Synapse was born.
Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...
There has been an increased demand for testing nootropic dietary supplements, according to several analytical labs. How can companies substantiate claims around cognitive benefits?
Cellucor, a brand under NutraBolt, is poised to take advantage of the steady rebound the conventional energy drink category is seeing with the recent launch of C4 On The Go Carbonated beverages positioned as a healthier alternative.
Newly recapitalized sports nutrition brand Vitargo is bolstering its scientific staff, rethinking its strategy and refining its dosing as it exits bankruptcy.
Operating a fully compliant manufacturing facility is no bulwark against trouble caused by noncompliant disease claims, as a recent warning letter illustrates.
FDA has issued a guidance which says certain highly concentrated caffeine products will henceforth be considered adulterated. The guidance follows the agency’s concerns about the appearance on the market of pure powdered caffeine sold in bulk.
Atlanta-based Kill Cliff, a sports beverage brand focusing on clean label formulations, launched a new line of sports drinks called Endure, which features a slow-burning specialty carbohydrate, at the Natural Products Expo West show. However, the carbohydrate...
Whatever headwinds have afflicted caffeine as an ingredient seem to have had no effect whatever on sales of caffeinated beverages. Monster Beverage, which was once hauled before a congressional hearing on its practice of marketing its beverages to minors,...
Fast-growing energy drink brand Celsius Holdings recorded nearly 60% growth in revenue year over year, even as investments in its China launch mean it is still reporting losses overall.
Canadian researchers analyzed data of more than 9,000 adolescents in Ontario and found that short sleep duration was associated with energy drink and sugar-sweetened beverage consumption among middle and high school students.
The aroma and flavor of coffee, to many people, is what one associates with energy and waking up. But not everyone wants a full cup of coffee, and even fewer people in the US have the time or equipment to make an espresso.
Competing against energy drink giants like Red Bull and Monster, relative newcomer Uptime is climbing up the list of top-selling energy drinks in convenience stores, and its founder says its success so far has a lot to do with the brand’s positioning...
The L-Citruline-infused Celsius Heat energy drink will soon be available nationwide in 7-Eleven stores, both franchises and corporate-owned, parent company Celsius Holdings announced yesterday.
Applied Food Sciences (AFS) announced that its caffeine ingredients have been certified by the Non-GMO Project, allowing finished product brands who want to incorporate organic caffeine into their products “an added layer of trust when they are searching...
