Vitamins & premixes

Over 90% of US supplement users consider products essential for maintaining health: CRN survey

06-Oct-2023 By Danielle Masterson & Stephen Daniells

Three-quarters of Americans are taking dietary supplements, with 55% being regular users, according to the 2023 CRN Consumer Survey on Dietary Supplements.

NutraCast: TikTok and influencer marketing ushers in a new wellness culture

06-Oct-2023 By Danielle Masterson

Today’s digital-driven trends are transforming food & beverage dealmaking as an evolving landscape plays out in the backdrop. And although some trends we’ve seen have created significant challenges, they’ve also presented a lot of opportunity.

SmartyPants, SPINS, and ATW headline Supplements for Kids webinar

27-Sep-2023 By Stephen Daniells

An upcoming webinar will explore the booming category of children’s supplements, featuring experts from SPINS, SmartyPants Vitamins, and Amin Talati Wasserman.

NutraWomen Wednesday: Chelsie Hodge, Founder & CEO of Blender Bites

20-Sep-2023 By Danielle Masterson

Entrepreneur Chelsie Hodge has come up with a successful business selling frozen “pucks” –and yes, she is Canadian. But now you can find her Blender Bites in other parts of North America, including the US.

Study: Maternal vitamin D influences pubertal timing in boys

19-Sep-2023 By Olivia Haslam

A new population-based follow-up study has suggested mothers’ intake of vitamin D supplements might impact the age at which male children reach puberty milestones.

CRN at 50: Our underlying values haven’t changed

18-Sep-2023 By Stephen Daniells

As the Council for Responsible Nutrition celebrates its 50th anniversary, NutraIngredients-USA caught up with Steve Mister, CRN President and CEO, to hear about the association’s history, its commitment to its founding values, and how it is gearing up...

Q&A: ZOA talks growth and evolution ahead of pre-workout powder launch

18-Sep-2023 By Asia Sherman

ZOA, the company founded in 2021 by Dwayne “The Rock” Johnson and business partners Dany Garcia, Dave Rienzi and John Shulman, is adding ZOA+ Powder to its portfolio of energy and pre-workout drinks to help ZOA Warriors like themselves supercharge their...

NPA’s Fabricant on NMN: ‘Taking FDA to Federal Court is expensive, but I don’t see another option’

12-Sep-2023 By Stephen Daniells

The US Food and Drug Administration (FDA) has been unable to reach a decision on the requests made in a Citizen Petition about NMN due to “competing agency priorities”, a response that threatens the NMN sector, says Daniel Fabricant, PhD.

Menopause: Women’s health at risk due to avoidable nutrient deficiencies

11-Sep-2023 By Olivia Haslam

“Menopause is a perfect storm of nutritional challenges,” nutrition experts explain in a new report by the Health & Food Supplements Information Service (HSIS), with research revealing nearly half of women are worried their diet won’t support them...

Haleon sales highlight importance of clinical trials for supplement success

30-Aug-2023 By Olivia Haslam

Newly published half-year results from consumer health giant Haleon reveal strong growth across its supplements category, which the firm says is largely thanks to investment in and communication of clinical studies.

Vitux opens new Canada facility to better serve N.Am. demand

16-Aug-2023 By Stephen Daniells

Norwegian delivery innovator Vitux has opened its first North American production facility to better meet growing global demand for its Smart Chew jelly-like matrix system.

Study explores pharmacokinetics of liposomal and non-liposomal multivitamins

10-Aug-2023 By Asia Sherman

Ingesting a liposomal multivitamin and mineral supplement (MVM) distinctively affects the appearance and/or clearance of vitamins and minerals in the blood compared to a non-liposomal MVM supplement, according to a recent study.

Prevalent vitamin D insufficiency leads to increased supplement recommendation for Northeast Europe

10-Aug-2023 By Sarah Rhynes & Nikki Hancocks

Vitamin D insufficiency is prevalent in pregnant and postpartum Latvian women, with only 21% having optimal levels, leading researchers to suggest a higher year-round supplementation recommendation.

Asia Pacific growth offsets US’s VMS revenue decline – Centrum, Caltrate maker Haleon

09-Aug-2023 By Tingmin Koe

Haleon, the company behind vitamin brands Centrum and Caltrate, said VMS revenue was down 0.5 per cent in the first six months of this year, with a decline in the US offset by growth in Asia Pacific and Europe.

TSI’s FZZR tech stirs up delivery format opportunities

28-Jul-2023 By Stephen Daniells

With non-pills eclipsing pill formats in the US dietary supplements space, formulators and brands are looking for new innovations to differentiate products on the shelves. TSI’s FZZR technology offers “the best of powders and the best of effervescents...

Thorne launches Build to Last campaign with Dwyane and Zaire Wade

25-Jul-2023 By Danielle Masterson

The push marks the company’s first-ever global brand campaign to support every age at every stage.

Review assesses ergogenic effects of supplements in elite soccer players

25-Jul-2023 By Nikki Hancocks

More well-designed research with elite soccer players is needed to improve support and advice regarding the use of dietary supplements for athletic performance enhancement, a literature review concludes.

Professor warns of micronutrient deficiency risks in sustainable diets

20-Jul-2023 By Olivia Brown

Plant-focused diets, such as that recommended by EAT- Lancet to address environmental sustainability, may place consumers at risk of various micronutrient deficiencies, according to professor Sarah Bath from the university of Surrey.

NutraIngredients-USA recognizes ‘game changing’ BAPP ‘Burn it, Don’t return it’ SOP as Industry Initiative of the Year

18-Jul-2023 By Stephen Daniells

The ABC-AHP-NCNPR Botanical Adulterants Prevention Program (BAPP) is having a real-world impact on the quality of consumer products in the marketplace, and NutraIngredients-USA was delighted to recognize its Best Practices SOP for the Disposal / Destruction...

NPA’s Fabricant on FDA reorg, HSAs/FSAs, Master Files, NMN and more

07-Jul-2023 By Stephen Daniells

From a proposed reorganization of the Food & Drug Administration to progress (or not) on the NMN situation, there’s a lot going on in the dietary supplements industry. We caught up with Daniel Fabricant, PhD, president and CEO of the Natural Products...

‘Being a finalist is an honor that brings immense joy to our company’: Industry gears up for NIU Awards broadcast

06-Jul-2023 By Stephen Daniells

The winners of the 2023 NutraIngredients-USA Awards will be revealed during a live broadcast on July 12. Our finalists excited to hear the results. You should be, too!

Science builds for novel P.UF1 probiotic as first commercial product launches

06-Jul-2023 By Stephen Daniells

A next generation probiotic may support immune health, vitamin B12 production, and offer a range of other health benefits, with one commercial product already in the market formulated with the beneficial bacteria.

The NutraIngredients-USA Awards 2023: And the winners are...

27-Jun-2023 By Stephen Daniells

The winners of the 2023 NutraIngredients-USA Awards were revealed this morning (July 12) during a live broadcast on NutraIngredients-USA.com...

June Launch Pad

27-Jun-2023 By Danielle Masterson

The first month of summer is jam-packed with launches, with a range of new offerings in sports nutrition, hydration and sleep support. As brands try to standout out in the crowd, we're noticing a lot interesting flavor profiles starting to emerge....

Review: vitamin D may alleviate menstrual cramping

26-Jun-2023 By Olivia Brown

A new systematic review and meta-analysis of RCTs observes a significant reduction in women suffering with menstrual cramps following vitamin D supplementation.

Vitamin B12 and folic acid supplementation shows metabolic health benefits in kids – India RCT

21-Jun-2023 By Tingmin Koe

The supplementation of vitamin B12 and folic acid in toddlers has reduced their plasma concentrations of fasting total homocysteine (tHcy) – an amino acid that is linked to cardiometabolic diseases when in elevated levels.

Study supports multivitamin use in healthy older men, stresses micronutrient status

13-Jun-2023 By Asia Sherman

A study from researchers at Oregon State University is the latest to support the potential health benefits of multivitamin supplementation in older adults and presents micronutrient biomarkers as fundamental to future research.

Study: Vitamin E may inhibit autoimmunity and prevent insulin resistance

31-May-2023 By Olivia Haslam

Vitamin E may preserve beta cell function and subsequently reduce likelihood of autoimmune diabetes, a new study by authors from Sweden concludes.

RCT suggests vitamin K benefits to arterial stiffness dependant on glucose levels

26-May-2023 By Olivia Brown

A new RCT highlights that following supplementation with vitamin K2 (MK-7) in patients with haemodialysis (HD), there were decreases in measures of arterial stiffness which were more pronounced in those with diabetes, compared to those receiving standard...

‘Remarkable’: Multivitamin may boost memory, slow cognitive decline in older people

25-May-2023 By Stephen Daniells

A daily multivitamin may improve memory performance in older adults by the equivalent of 3.1 years compared to the placebo, according to new data from the large-scale COcoa Supplement and Multivitamin Outcomes Study (COSMOS).

Poll reveals knowledge gap around metabolic health

24-May-2023 By Asia Sherman

SP Nutraceuticals has released the results of a recent poll showing that North Americans know little about metabolic dysfunction but suffer widely from its symptoms. The Canadian company suggests that AvoB, a novel bioactive found only in certain avocados,...

Probiotics + vitamin D3 may boost performance in MMA athletes

22-May-2023 By Stephen Daniells

Four-weeks of supplementation with a combination of five probiotic strains and vitamin D3 enhanced lactate utilization and offered anaerobic performance benefits for in mixed martial artists, says a new study from Poland.

Startup Spotlight

Q&A: Rootine founder talks commitment to scaling precision nutrition

22-May-2023 By Asia Sherman

Rootine is carving out its space in the precision nutrition market, attracting a membership base of elite athletes and a broader health-conscious public drawn to its customized approach to cellular nutrition.

NutraIngredients-USA Awards 2023: And the finalists are…

19-May-2023 By Stephen Daniells

NutraIngredients-USA is pleased to announce the finalists for the NutraIngredients-USA Awards 2023... the winners will be announced during a live broadcast on NutraIngredients-USA.com in July.

Uqora launches urinary tract health products into CVS

16-May-2023

Uqora recently announced its entry into retail with the placement of its Complete Regimen for urinary tract health in over 4,700 CVS stores across the country.

Viome expands personalized preventative nutrition mission to Canada

16-May-2023 By Asia Sherman

Viome, a longevity and preventative healthcare company, is expanding its footprint to Canada on a quest to get to the root of health symptoms, reverse biological aging and eradicate debilitating illnesses worldwide.

New review highlights significant benefits of vitamins and mineral supplements for reducing fatigue

09-May-2023 By Matt Chittock

A new literature review from Australian and UK authors suggests vitamins and minerals have “potentially significant benefits” in reducing fatigue both in healthy people and those with chronic illnesses.

Study links elevated maternal vitamin B12 levels to autism in offspring

28-Apr-2023 By Olivia Brown

A new study observes that elevated maternal serum levels of vitamin B12 were significantly associated with the prevalence of childhood autism in offspring, in the large-scale Finnish population studied.

Supplements show promise for management of childhood aggression: Meta-analysis

17-Apr-2023 By Stephen Daniells

Dietary supplements like vitamins, minerals, and omega-3 fatty acids may help reducing excessive aggression in children and youth, says a new meta-analysis of 22 studies, including 16 were randomized controlled trials.

CRN: 'One product should not be expected to provide 100% of each person’s precise nutritional needs'

13-Apr-2023

The Council for Responsible Nutrition (CRN) has responded to a recent study which found only one dietary supplement meeting the nutritional recommendations for pregnancy for six key nutrients.

Almost no US supplements provide key nutrients in doses needed for pregnancy: Study

11-Apr-2023

After analyzing over 20,000 dietary supplements, researchers found only one that met the nutritional recommendations for pregnancy for vitamin A, vitamin D, folic acid, calcium, iron, and omega-3 fatty acids when used to supplement the participants'...

Deadline extended for the NutraIngredients-USA Awards!

27-Mar-2023 By Stephen Daniells

You still have time to enter this year’s NutraIngredients-USA Awards after we extended the deadline for entries to Monday, April 10.

SmartyPants Vitamins goes sugar-free with Multi & Omegas line

20-Mar-2023 By Asia Sherman

SmartyPants Vitamins has launched a new line of gummies sweetened with monk fruit and allulose to answer growing market demand for sugar-free supplements.

Expo West trend spotting with SPINS: Gummies, collagen, kids’ nutrition

20-Mar-2023 By Stephen Daniells

Natural Products Expo West 2023 is always a launch pad for brands, and this year had some notable new products on display. We walked the supplement aisles with Scott Dicker from SPINS to pick out some key trends, and comment on what we didn’t see.

Personalised diet and supplements targeting gut health the key to neurological health, review concludes

20-Mar-2023 By Olivia Haslam

A review has examined the role of gut health promoting supplements, such as probiotics and omega-3 fatty acids, in modulating cognitive health, with calls for personalised interventions.

Nuun quenches thirst with proactive approach to hydration

14-Mar-2023 By Danielle Masterson

After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?

NutraIngredients-USA Awards 2023: What are our judges looking for?

14-Mar-2023 By Stephen Daniells

With two weeks left until the closing date for entries for the NutraIngredients-USA Awards 2023, we’re often asked about the judging process, so here’s what you need to know…

Lawsuit against FDA on NMN ‘certainly being considered’, says NPA CEO

14-Mar-2023 By Stephen Daniells

The Natural Products Association is hoping the US Food & Drug Administration is responsive to its recent Citizen’s Petition on the status of NMN, but if it’s not then other options are being considered, Dr Daniel Fabricant, NPA’s CEO tells NutraIngredients-USA.

‘Here we go again’: NPA and ANH file Citizen’s Petition with FDA for NMN relief

07-Mar-2023 By Stephen Daniells

A new Citizen’s Petition is requesting the FDA reevaluate the status of NMN or exercise Enforcement Discretion on the Drug Exclusion Clause for the ingredient.

FDA commissioners calls for supplements listing, wider regulatory changes

01-Mar-2023 By Stephen Daniells

Robert Califf, MD, Commissioner of Food and Drugs, has stated his hope for an “an improved framework to appropriately regulate dietary supplements”, including product listing.