Technical / White Paper
Consumers have weighed in on whey protein
Whey protein has become one of the most popular and recognized supplements in the nutrition segment. It’s hit staple status in the fitness category, gaining traction beyond dedicated athletes.
Casual gym-goers and people looking to improve their health are now adding whey protein to their diets using various formats.
A recent consumer survey identifies key areas of focus for brands to succeed in the space.
