All news articles for February 2024

February Launch Pad

February Launch Pad

By Danielle Masterson

The month of February encourages a smile with a dentaceutical and a happy mood chew, while Nutrafol goes skin deep, and EyePromise taps the brain health market.

NutraWomen Wednesday: Lynda Doyle, CEO of Avant Nutrition

NutraWomen Wednesday: Lynda Doyle, CEO of Avant Nutrition

By Danielle Masterson

As a recognized senior executive in the nutrition industry as well as founder and chief executive officer of Avant Nutrition, LLC, Lynda Doyle has nearly 35 years of experience in the dietary supplements, functional foods and beverages sectors.

Studies show gut microbiome influences ovarian aging

Studies show gut microbiome influences ovarian aging

By Claudia Adrien

Mounting evidence suggests a bidirectional relationship between the gut and ovarian aging, according to Chinese researchers who reviewed studies linking the gut microbiota to ovarian function.

Joel Freeman, BODi super trainer, delivers the keynote speech at 2024 Sports and Active Nutrition Summit in San Diego on Feb. 12 © Photo by Justin Howe

Why is Joel Freeman so successful? It’s simple.

By Danielle Masterson

No longer bound to limited DVD disc space, BODi super trainer Joel Freeman said he’s enjoying the wide open opportunities that his streaming platform offers. But while technology advances, one thing remains the same: simplicity.

FTC settles with supplement startup over COVID claims

FTC settles with supplement startup over COVID claims

By Asia Sherman

A multi-year case involving dietary supplement startup PPO Lab, the Federal Trade Commission (FTC) and COVID-19-related health claims has come to a close, culminating in a truce that removes fines and lightens administrative burdens on the defendants.

NutraCast: Tracking pet supplement trends with MarketPlace

NutraCast: Tracking pet supplement trends with MarketPlace

By Danielle Masterson

As we gear up for Expo West, we can expect to see exciting trends like personalized nutrition, biotics and ingredients such as mushrooms—but those trends may not be for the demographic that comes to mind.

© P_Wei / Getty Images

The rise of exogenous ketones for athletic recovery

By Stephen Daniells

Initially touted as acute performance aid, exogenous ketones and the supporting science are shifting towards opportunities for athletic recovery, a subject matter expert told NutraIngredients-USA.

Alana MacFarlane Kempner on stage at Probiota

The Gut Stuff on using the ‘shock factor’ in the right way

By Olivia Brown

The Gut Stuff, an education brand founded by sisters from the Zoe TwinsUK microbiome study cohort, is working to spread microbiome science knowledge by cutting through the noise on and offline with an ethical approach to shock factor tactics.

Image by Justin Howe

A new economic imperative for the sports nutrition market

By Claudia Adrien

Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.

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