Q&A: RevolutionaryFitness USA on starting a new history in sports nutrition
RevolutionaryFitness USA is creating a movement to uplift and represent underserved communities in the sports nutrition space.
Brands & manufacturers
Vous Vitamin partners with Optum Now to provide personalized supplements
Chicago-based Vous Vitamin has expanded its supplement subscription service to members of Optum Now, a virtual health platform under UnitedHealth Group.
NutraWomen Wednesday: Bonnie Barber, VP of Sales at Ketone Labs
The entrepreneur shares insights on navigating high-powered careers with mindfulness, self-care and setting boundaries.
Do you have what it takes to win a NutraIngredients-USA Award?
The NutraIngredients-USA Awards are back with 16 categories honoring the best and brightest in ingredients, finished products, companies, people and initiatives in the dietary supplements industry.
Persona founder launches personalized GLP-1 support platform
Personalized nutrition company Persona 3.0 now offers consumers customized nutritional support, weight-loss medications and board-certified doctor guidance through its new Personalized Health Rx (PHRx).
Hear directly from the CEOs of The Vitamin Shoppe, Thorne, NOW and Nouri
The 5th Annual Business Leaders Forum will bring together the CEOs of some of the most iconic brands in the dietary supplements space on Jan. 23 for a wide-ranging view of the state of the industry in 2025.
New categories, same pledge to excellence: The NutraIngredients-USA Awards are back!
The NutraIngredients-USA Awards have returned for 2025 with three new categories and a continued dedication to honoring the best and brightest in ingredients, finished products, companies, people and initiatives in the dietary supplements industry.
Louis Dreyfus Company to acquire BASF’s health ingredients business
BASF has agreed to sell its Food and Health Performance Ingredients business to Louis Dreyfus Company, including a production site and state-of-the-art R&D center in Germany.
Nella probiotics may boost sleep and recovery for elite athletes and general population
A multi-strain probiotic consortium may improve sleep quality and exercise recovery for elite Italian soccer players, with similar results observed in a cohort of people in the general U.S. population, says a new study conducted by scientists from...
Vous Vitamin capitalizes on employee benefit options for personalized supplements
Supplement companies looking to reach more customers might take a page from the Vous Vitamin playbook.
Got a burning question for business leaders from The Vitamin Shoppe, Thorne, NOW and Nouri?
The 5th Annual Business Leaders Forum will take place on Jan. 23. The FREE webinar gives attendees the opportunity to ask a burning question (or two) to our C-suite panel from some of the most iconic brands in the dietary supplements space.
Nestlé deepens exploration of bioactives to support muscle health and longevity
Recent studies point to the benefits of a range of bioactives, including nicotinamide, pyridoxine, oleuropein and trigonelline, for cellular aging.
Editors’ picks: Our favorite articles of 2024
We enjoy writing some articles more than others, whether it’s because of the subject, the impact for industry, the insights from commentators or other reasons. But which articles did we enjoy writing the most this year and why?
23andMe VP discusses genomic data to promote health, longevity
The personal genomics and biotechnology company 23andMe recently launched its Total Health longevity platform which assesses metabolic, reproductive, immune and other health parameters.
Ayana Bio’s VP of innovation talks harnessing the power of AI
Weslee Glenn is vice president of innovation at Ayana Bio, the Boston-based company that leverages cellular technology to produce bioactive ingredients that support health and wellness.
Prevagen ordered to remove all memory-improvement claims
A New York court has issued an order prohibiting Quincy Bioscience from advertising that its Prevagen supplement improves memory.
Ready, set, click: How social media is shaping sports nutrition
Get ready for an expert panel at SANS where we take a deep dive into the power of social media and strategies brands can use to engage with specific consumer segments.
NutraWomen Wednesday: Chioma Ikonte, PhD, Chief Science Officer, Lief Labs
With over two decades of expertise, Dr. Chioma Ikonte brings a unique perspective to dietary supplements as she steers the scientific research ship at Lief Labs.
7 takeaways from ‘Growing your health brand on TikTok in 2025’ webinar
Ecommerce acceleration platform Pattern recently partnered with the Global Organization for EPA and DHA Omega-3s (GOED) and the United Natural Products Association (UNPA) to tackle the ins and outs of TikTok Shop, a feature in the TikTok app that allows...
GNC offers customers online checkout option through financial institutions
Global health and wellness brand GNC has launched Paze, an online wallet that lets consumers check out their items through a network of participating banks and credit unions.
SANS 2025: Join Unilever, GNC, iHerb, MuscleTech, and more in San Diego
Experts from academia and industry, including GNC, Unilever Health & Wellbeing Collective, iHerb, Iovate Health Sciences, SPINS, Thorne, University of Regina and Brandon University are among the confirmed speakers for the 2025 Sports & Active Nutrition...
Herb combination may reduce stress and boost sleep quality: RCT
A combination of extracts from six herbs may reduce markers of inflammation, decrease stress scores and improve overall sleep quality, says a new study using the KaraCalm formulation.
Persona launches white-labeling service to expand access to personalized nutrition
‘It’s not really about competition,’ the CEO said.
7 reasons to attend NutraIngredients-USA’s Sports & Active Nutrition Summit 2025
The Sports & Active Nutrition Summit 2025 is just under three months away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…
‘Extremely disappointing’: NOW’s testing of SAM-e brands highlights persistent quality problems
Natural product manufacturer NOW reports that that “profound quality and labeling failings continue” after its latest round of dietary supplement testing found that 20 of 24 SAM-e samples purchased on Amazon failed potency tests.
'Lets go!' liposomal ketone gels target active women
A new liposomal ketone product is launching next month, and will be marketed to women and people who need support for energy and focus, creator Bonnie Barnes tells NutraIngredients-USA.
David Beckham co-launches supplement brand to help people ‘feel their best’
Soccer legend David Beckham has partnered with health sciences company Prenetics to launch health and wellness brand IM8.
The microbiome modulation market: The rise of Amazon and TikTok
Amazon continues to drive probiotic and prebiotic supplement sales growth, but shifting trends suggest that TikTok is driving search and social engagement around the topics, particularly for younger demographics.
TopGum adds liquid honey gummy delivery tech
Israel-based gummy manufacturer TopGum continues to evolve its gummy delivery technology to meet consumer demand for taste and convenience.
Egg, colostrum combo offers support for GLP-1 users
Nutrition and biotechnology company Pantheryx has launched a new supplement to address the side effects of popular weight-loss drugs like Ozempic, Wegovy, Mounjaro and other semaglutides and tirzepatides.
Iovate’s CIO on opportunities in a changing weight management sector
Natural alternatives, side effect support and promoting health and wellness post-GLP-1 drugs—there are several opportunities for brands to thrive in the brave new weight management world.
Regulators approve Arla’s acquisition of Volac’s whey nutrition business
The UK’s Competition and Markets Authority (CMA) has approved Arla Foods Ingredients’ acquisition of Volac’s Whey Nutrition business to expand its sports nutrition portfolio.
The Vitamin Shoppe partners with Team RWB for veteran health
The Vitamin Shoppe is raising funds for Team Red, White & Blue to promote the health and wellness of U.S. military veterans.
Mike Tyson launches supplements ahead of Jake Paul fight
Former heavyweight boxing champion Mike Tyson has introduced two dietary supplements to market—UltimateFocus and Mikenesium—in the lead up to his Nov. 15 heavyweight bout with YouTuber-turned-boxer and Prime beverage founder Jake Paul.
The Vitamin Shoppe parent company files for Chapter 11
Franchise Group, Inc., which bought The Vitamin Shoppe in 2019 and took it private last year, voluntarily initiated a filing for bankruptcy protection and entered a restructuring support agreement with holders of approximately 80% of its first lien debt.
Gen AI boosts revenues, marketing efforts for CPG brands & retailers, Google reports
CPG companies and retailers are moving beyond generative AI (gen AI) testing to realizing tangible business benefits of the technology, including increased revenues and operational efficiencies, Google shared in a recent report.
EO3 sports drink eyes greater U.S. success as new production comes online
With 120 professional teams and clubs across the world already using the product and U.S.-based production facilities coming online, omega-3 sports nutrition brand EO3 is anticipating greater success in North America.
Kenetik offers a ketone drink without the ‘nail polish’ taste
Ketone-based drink company Kenetik is capturing a market of athletes and health enthusiasts who want the benefits of ketones—without a bad taste.
FTC announces final ‘Click-to-Cancel’ rule
The Federal Trade Commission (FTC) has finalized its “Click-to-Cancel” rule, which mandates that sellers make it as easy for consumers to end recurring online subscriptions and memberships as it was to sign up.
Weight Management Summit 2025: Event to explore the role of nutrition in a post-GLP-1 world
The Weight Management Summit will explore the market, the regulatory landscape, the science of natural alternatives, side effect support and how to best communicate all of this to an engaged, passionate and growing consumer base.
Announcing the 2024 NutraIngredients-USA SANS Start-Up Stars
NutraIngredients-USA is pleased to name our Start-up Stars for the upcoming Sports & Active Nutrition Summit (SANS) to be held in San Diego from Feb. 19 to 21, 2025.
Truemed unlocks HSA/FSA coverage for dietary supplements
Only 3% of healthcare spending in the United States goes toward preventive measures.
XPO NRG headed to Vegas for marketing collaboration
Over 20,000 sleek textured cans of XPO NRG are on their way to Las Vegas to provide free 'high-octane' energy to the dietary supplement, food and beverage industries at the SupplySide West trade show later this month.
‘Burn it, don’t return it’: SupplySide adds BAPP SOP to exhibitor compliance program
SupplySide is encouraging dietary ingredient exhibitors at its trade shows to adopt the best practices established by the Botanical Adulterants Prevention Program (BAPP) for the removal of “irreparably defective articles” from global commerce.
SupplySide West 2024: What’s happening on the show floor
Over 1,500 exhibitors are scheduled to attend this year’s SupplySide West ingredients trade show for the dietary supplement, functional food and beverage industries at the Mandalay Bay Convention Center in Las Vegas. Here’s a sneak—but not...
Biohm and ADM partner on microbiome formulation for women
Microbiome company Biohm Technologies has joined forced with nutrition multinational ADM to launch a new data-driven microbiome formulation called Vivifem, formulated for women between the ages of 45 and 65.
Nutrafol expands into topical hair care with Men’s Active Cleanse
Beauty supplements player Nutrafol is entering the male topical market after learning that men "experience more scalp concerns than women and that shampoo is top of mind for over half of men (56%) when it comes to hair growth products", said Dr. Brianna...
REBBL bulks up protein offerings with 26-gram shake, featuring upcycled EverPro ingredient
Functional beverage brand REBBL is delivering on consumer demands for sustainability and enhanced macronutrient content with its new shakes that contain 26 grams of plant-based protein blend, including an upcycled barley.
Evvy raises profile of the vaginal microbiome
Start-up Evvy is unlocking precision healthcare for women with a single swab that tests for over 700 vaginal bacteria and fungi.
Sports & Active Nutrition Summit 2025: Early bird discount expires today!
With expert speakers confirmed from iHerb, GNC Live Well, SPINS, AN Performance, AHPA, Thorne, Move Nutriton Network, Amin Wasserman Gurnani LLP, IceMiller, Merchant & Gould, CPG Radar, Savage Nutra, Increnovo, Rockon Media and more, the upcoming Sports...