LifeVantage rides wave of single-serve supplements with Vitality Stack Packets launch

The packet design was released to provide consumers with single-day serving sizes for on-the-go use: A format that many companies have embraced to help consumers comply with routine intake, such as Vitamin Packs and Care/Of​​.

The company described Vitality Stack, which launched last fall, as a bundle of multiple supplements that can help consumers ‘biohack’ their bodies with ingredients formulated to support the brain, heart, eyes, and other vitals. The term 'biohack,' which PBS Silicon Valley correspondent Spencer Michels described​​ as "citizen or do-it-yourslef biology,"​ has been trending upwards​​ in Google searches for the past seven years.

In fact, LifeVantage has an entire section of its website dedicated to biohackers

Jina Anson, vice president of branding at LifeVantage, described the Stack line as, “a nutrigemonic starter kit that can help anyone build the foundation for a healthy life and start their biohacking journey.”​

Originally offered in multi-serve containers, the new packet format features the same four supplements offered in the previous iteration (Protandim Nrf2 Synergizer, Protandim NRF1 Synergizer, Physiq Probio, and Omega+). The supplements in this bundle are also sold separately, and are all marketed for their anti-aging benefits.

“With LifeVantage Vitality Stack Packets, our customers can fight the biggest aging factors that take a toll on their bodies, no matter where they are,”​ said LifeVantage President and CEO Darren Jensen.