
Are GLP-1s killing meal replacement drinks – or helping them evolve?
Discover how nutrition trends, consumer behaviour and new formats are reshaping convenience-focused beverages
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Discover how nutrition trends, consumer behaviour and new formats are reshaping convenience-focused beverages
Originally beloved by keto enthusiasts and performance-minded biohackers, Bulletproof is repositioning as a modern coffee company that’s accessible to all.
From e-sports professionals to amateur gamers, there’s a whole market of consumers looking for energy and focus. Can energy drinks be a game-changer?
The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the market forward?
One of the hottest launches of 2024 was Lionel Messi’s functional hydration drink Más+ by Messi. After a winning start, the brand expects to be in most national retailers by the spring with plenty more to come in 2025…
Energy drink and lifestyle brand Celsius will buy Alani Nutrition for $1.8bn: creating a leading better-for-you, functional lifestyle platform that’s ready to embrace strong momentum in the category
Keurig Dr Pepper is making its largest investment to date with the acquisition of GHOST: a sports nutrition business led by GHOST Energy.
Global soccer icon Lionel Messi is the latest to launch a drink in the booming functional hydration category, with Más+ by Messi debuting next week.
A substance derived from spent coffee grounds has the potential to protect brain cells from the damage caused by several neurodegenerative diseases: including Alzheimer’s, Parkinson’s and Huntington’s, according to a new study.
The global sports drink market is predicted to reach $36.35bn in 2028, demonstrating a CAGR of 4.2% thanks to interest from a wide range of consumers.