Menopause care goes mainstream as Bonafide Health launches into Target stores
Bonafide Health’s expansion into Target nationwide is a first for the formerly DTC brand known for its women’s health supplements that address menopausal wellness.
All stories
Every Phase offers non-hormonal menopause support option
Amid rising demand for natural menopause solutions, Japanese wellness brand Apothékary has officially entered the global women’s health space with the launch of Every Phase.
Sustainability Focus
PlantFusion gains national shelf presence in mission-aligned retailer Whole Foods
PlantFusion has launched into more than 500 Whole Foods locations across the United States, introducing its new BPI-certified compostable packaging.
Superpower launches health platform priced like streaming service
Digital health platform Superpower recently launched an annual membership for $199, aiming to democratize access to the growing market for personalized nutrition.
Vital Proteins serves up collagen at the US Open
The Nestlé Health Science-owned brand showcased its latest launch, the Collagen & Protein Shake, as the tennis championship’s first-ever “Official Collagen Partner.”
Lawsuit targets electrolyte brand over ‘All Natural’ and ‘Keto-Friendly’ claims
A class action complaint filed in Montana federal court alleges that Drink LMNT, Inc. (LMNT) “misrepresented that the Products do not contain such artificial fillers and ingredients that they indeed do contain” and asserts that LMNT “has been unjustly...
Industry pushes back on meta-analysis concluding collagen supplements show no benefit for skin aging
GROW, CSA and Biocell Technology representatives each identified issues with the review, casting doubt on the validity of the researchers’ conclusions.
‘Choice of tool impacts nutrient intake analysis’, says study
Methodological differences and sex-related reporting discrepancies can challenge the accuracy of dietary assessment tools, says a new study in The American Journal of Clinical Nutrition.
NutraIngredients-USA Awards spotlight science-backed innovation in BFW
Biotin-free hair growth gummies and a photoprotective skin care ingredient were recognized as 2025’s best to meet the growing demand for efficacy, compliance, authentic sourcing and clinical validation.
Fertility brand moves to tap into $57.4B women’s supplement market
The Blueroot Health brand, Fairhaven Health, is expanding its scope beyond fertility to serve women across all life stages.