Archives for July 21, 2025

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Is fiber the new protein?

IFT FIRST

Is fiber the new protein?

By Deniz Ataman

While no one is eschewing protein’s role in a balanced diet, innovations in dietary fiber are helping boost nutrient density - as both macronutrients continue to trend

Longevity supplements: How are consumer demands shifting?

Longevity supplements: How are consumer demands shifting?

By Lauren Nicolle

As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.