Archives for May 28, 2025

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Zoe founder says ASA ruling is ‘entirely baffling’

Zoe founder says ASA ruling is ‘entirely baffling’

By Olivia Haslam

Professor Tim Spector, co-founder of nutrition tech company Zoe, has responded to a recent decision by the Advertising Standards Authority (ASA), which stated that one of Zoe’s ads could misleadingly suggest that its Daily 30+ supplement is not an...

Trendspotting at Vitafoods 2025

Trendspotting at Vitafoods 2025

By Olivia Haslam

From hero ingredients to the key areas brands and suppliers are prioritizing, Nick Morgan, managing director of Nutrition Integrated, shared insights on top trends with NutraIngredients at Vitafoods Europe 2025 in Barcelona.