News, Analysis & Insights on Nutrition, Supplements, and Health
As we gear up for Expo West, we can expect to see exciting trends like personalized nutrition, biotics and ingredients such as mushrooms—but those trends may not be for the demographic that comes to mind.
The future health and wellness market will be transformed by the intersection of areas such as artificial intelligence, clinical trials and marketing to deliver personalized supplement regimens and messaging to consumers.
Extracts from olive leaves exposed to water stress demonstrate antioxidant properties on human cells and may offer greater protection against oxidative damage, according to a recent study.
Huel has "bent its mission statement" to launch Daily Greens, its first powdered supplement, which aims to fill nutritional gaps identified in competing products on the market.
NutraIngredients Award Winner Uriach shared how it is addressing consumer needs from sleep aids to cholesterol management, prioritizing holistic, natural and sustainable health based on improved habits and prevention.
Initially touted as acute performance aid, exogenous ketones and the supporting science are shifting towards opportunities for athletic recovery, a subject matter expert told NutraIngredients-USA.
A new study demonstrates how the health promoting phytocompounds in cornelian cherry (CC) change throughout ripening stages and that understanding this process can aid in the selection of fruits best suited for functional foods and supplements.
A review of preclinical studies and human trials concluded that Rhodiola rosea and Ashwagandha are both safe and effective in combating stress, but with differing mechanisms of action, their use in product formulation should be carefully considered based...