From the editor's desk
Images of newly empowered women challenge marketing stereotypes
Product marketers will need to wrap their heads around new visions of women as this segment becomes every more powerful in the dietary supplement market.
Archives for July 25, 2019
Data finally starting to support proper fueling of female athletes, expert says
The data gap in sports nutrition between what works for men and for women is finally starting to narrow, said an expert in the field.
Special Edition: The Female Consumer
VOX POP: What should product developers, marketers keep in mind when addressing the female consumer? Women in the industry weigh in
From publicists to brand founders, R&D scientists to regulatory affairs managers, we spoke with some women in the nutrition industry about the current landscape of marketing and developing products for women—in what aspects is the industry excelling, and...
Usana says China’s ‘100 day’ crackdown has damaged consumer confidence; sales drop by 15%
Network marketing firm Usana suffered a 15% drop in sales as fallout continues in China from the country’s recent crackdown on sales practices in the health food sector.
Chilean astaxanthin maker to distribute its branded NatAxtin in North America
Atacama Bio Natural Products, an astaxanthin manufacturer based in Iquique, Chile, announced today that it will bring its NatAxtin ingredient to the North American market.
HI / FI China
WATCH – Why personalisation, not purely new products, is the future for nutrition in China
Providing a set of customised nutrition solutions will be key for dietary supplement firms to staying ahead of market competition in the years to come, according to Chinese firm Seven Twenty-Four Science and Technology.
3D-printed gut pill an upgrade to faecal DNA analysis in microbiome studies, study suggests
A 3D printed pill that samples bacteria found in the gut could have important implications for the diagnosis and treatment of inflammation and recurrent infections linked to the microbial imbalance.