Trends

Probiota Americas

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IPA Chief on the biotics expansion, definitional alignments and structuring for growth

IPA Chief on the biotics expansion, definitional alignments and structuring for growth

02-Jul-2025By Stephen Daniells

Burgeoning HMO research expands prebiotic benefits across the lifespan

Burgeoning HMO research expands prebiotic benefits across the lifespan

01-Jul-2025By Stephen Daniells

The microbiome’s next target: Healthspan

The microbiome’s next target: Healthspan

20-Jun-2025By Asia Sherman

ZBiotics CEO on new probiotic that converts sugar to fiber in the gut

ZBiotics CEO on new probiotic that converts sugar to fiber in the gut

17-Jun-2025By Stephen Daniells

Promotional features

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Can curcumin unlock better brain and metabolic health?

Can curcumin unlock better brain and metabolic health?

Paid for and in partnership with Verdure Sciences

Akkermansia muciniphila - two science-backed solutions featuring AKK noted in top-tier scientific publications

Akkermansia muciniphila - two science-backed solutions featuring AKK noted in top-tier scientific publications

Paid for and content provided by BioGrowing

The secret to healthspan: Liver health and the ‘detox dilemma’

The secret to healthspan: Liver health and the ‘detox dilemma’

Paid for and in partnership with Sabinsa Corporation

Beyond GLP-1: Trpti™'s natural pathways to weight management and metabolic health

Beyond GLP-1: Trpti™'s natural pathways to weight management and metabolic health

Paid for and in partnership with Gencor

NIU Awards

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‘Women’s health is human health:’ Probi takes home Innovation in Women’s Health Award

‘Women’s health is human health:’ Probi takes home Innovation in Women’s Health Award

04-Aug-2025By Danielle Masterson

Meet the 2025 NutraIngredients Product of the Year winners

Meet the 2025 NutraIngredients Product of the Year winners

24-Jul-2025By Danielle Masterson

Honoring the ‘Herbal Cowboy’: A champion of the supplement industry

Honoring the ‘Herbal Cowboy’: A champion of the supplement industry

23-Jul-2025By Asia Sherman

Tiny Health named NutraIngredients-USA Start-up of the Year

Tiny Health named NutraIngredients-USA Start-up of the Year

22-Jul-2025By Asia Sherman

DSHEA modernization

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MAHA: Putting the ‘F’ back in FDA

MAHA: Putting the ‘F’ back in FDA

22-Sep-2025By Danielle Masterson

Suzanne Shelton reflects on 35-year PR legacy in supplement industry

Suzanne Shelton reflects on 35-year PR legacy in supplement industry

01-May-2025By Claudia Adrien

Why Utah? How the Beehive State became the supplement capital of the U.S.

Why Utah? How the Beehive State became the supplement capital of the U.S.

13-Dec-2024By Danielle Masterson

Microbiome

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Lifevantage expands gut health portfolio with LoveBiome acquisition

Lifevantage expands gut health portfolio with LoveBiome acquisition

01-Oct-2025By Cassandra Stern

New synbiotic targets missing gut microbes in US babies

New synbiotic targets missing gut microbes in US babies

26-Sep-2025By Cassandra Stern

Q&A: The gut-skin-brain axis and the future of microbiome beauty

Q&A: The gut-skin-brain axis and the future of microbiome beauty

23-Sep-2025By Kirsty Doolan

NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness

NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness

18-Sep-2025By Danielle Masterson

Supply chain

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SupplySide Global 2025: What’s happening off the show floor

SupplySide Global 2025: What’s happening off the show floor

08-Oct-2025By Cassandra Stern

Made in the USA: Biovivo brings botanical extraction manufacturing home

Made in the USA: Biovivo brings botanical extraction manufacturing home

29-Sep-2025By Danielle Masterson

The women driving sustainability

The women driving sustainability

24-Sep-2025By Danielle Masterson

Personalization & tech

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NutraCast: Bevi wants to solve America’s focus crisis, starting at the water cooler

NutraCast: Bevi wants to solve America’s focus crisis, starting at the water cooler

10-Oct-2025By Danielle Masterson

Urine test and immune status: Kirin studies new ways to measure pDC activity

Urine test and immune status: Kirin studies new ways to measure pDC activity

08-Oct-2025By Tingmin Koe

NutraWomen Wednesday: Leena Pradhan-Nabzdyk, PhD, CEO and co-founder, Canomiks

NutraWomen Wednesday: Leena Pradhan-Nabzdyk, PhD, CEO and co-founder, Canomiks

01-Oct-2025By Danielle Masterson

NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness

NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness

18-Sep-2025By Danielle Masterson

Regulation, legislation & enforcement

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Dietary supplements no longer included in AB 899

Dietary supplements no longer included in AB 899

07-Oct-2025By Danielle Masterson

NutraCast: Well-intentioned regulations that could backfire

NutraCast: Well-intentioned regulations that could backfire

26-Sep-2025By Danielle Masterson

Ryze Superfoods drops mushroom coffee and matcha health claims after NAD inquiry

Ryze Superfoods drops mushroom coffee and matcha health claims after NAD inquiry

24-Sep-2025By Cassandra Stern

Retail/social media

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Walmart launches Ritual supplements in women’s health drive

Walmart launches Ritual supplements in women’s health drive

06-Oct-2025By Cassandra Stern

Spate x MaryRuth’s: TikTok fuels rapid growth in wellness supplement sales

Spate x MaryRuth’s: TikTok fuels rapid growth in wellness supplement sales

03-Oct-2025By Cassandra Stern

Bird&Be targets fertility ‘deserts’ with Ulta retail expansion

Bird&Be targets fertility ‘deserts’ with Ulta retail expansion

02-Oct-2025By Cassandra Stern

The ‘proteinification’ of everything

The ‘proteinification’ of everything

02-Oct-2025By Danielle Masterson