Personalization & tech

Longevity and skin health: what’s coming next?

Longevity and skin health: what’s coming next?

By Kirsty Doolan

How will the longevity skincare movement evolve? This November, a brand-new summit in London will bring together some of the industry’s biggest players—including Estée Lauder Companies and L’Oréal—to explore what’s next for this hot topic.

Global supplement use on the rise, yet ‘trust gap’ persists

Global supplement use on the rise, yet ‘trust gap’ persists

By Lauren Nicolle

Nearly half (47%) of global consumers are using supplements at least twice a week, according to a new report from HealthFocus International. However, there is a significant ‘trust gap’, with only 50% believing supplements can support health concerns.

Canomiks launches tool to substantiate supplements

Canomiks launches tool to substantiate supplements

By Claudia Adrien

Minnesota-based Canomiks recently introduced WhatToTrust, a no-cost, app-based tool developed by Harvard Medical School and Emory University scientists to help consumers make informed choices about wellness products.

NutraCast: Evvy connects the gut, vaginal and urinary health dots

NutraCast: Evvy connects the gut, vaginal and urinary health dots

By Danielle Masterson

Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal...

Pvolve and Tally Health partner for luxury longevity program

Pvolve and Tally Health partner for luxury longevity program

By Danielle Masterson

While personalized nutrition and longevity are trends that continue to gain momentum, the luxury program from Pvolve and Tally Health—which comes with a $5,900 price tag—tests how much consumers are willing to pay for healthspan.

NutriSelect looks to fill supplement substantiation gap with AI

NutriSelect looks to fill supplement substantiation gap with AI

By Claudia Adrien

Seven years ago, Bill Clark started to think about how to radically change the way companies use science to substantiate dietary supplements in the marketplace, but existing technology lacked the precision and scalability needed to execute his vision.

NotCo uses AI platform to develop GLP Booster

NotCo uses AI platform to develop GLP Booster

By Danielle Masterson

Chile-based NotCo says a new market has emerged focused on food designed specifically for weight-loss drug users: “As consumer behavior shifts, food must evolve alongside it.”

How real is the threat of AI washing?

How real is the threat of AI washing?

By Olivia Haslam

Artificial intelligence (AI) is transforming nutrition, with new platforms offering personalized health solutions. But as apps and websites claim AI-powered advice, how real are these claims—and what risks does AI-washing pose?

Looking back, leaping forward

Guest Article

Looking back, leaping forward

By Jeff Chen, MD & Pelin Thorogood

Radicle Reflections on 2024: Trailblazers shaping the future of the dietary supplement industry

NutraCast: Fitbiomics on why women are the ultimate biohackers

NutraCast: Fitbiomics on why women are the ultimate biohackers

By Danielle Masterson

Biohacking can take various forms, from exercise optimization to the use of wearables or the simple act of drinking a cup of coffee. Biohacking is currently a $17 billion industry and is expected to grow exponentially by 2030. At the forefront of this...

Helaina unleashes human equivalent lactoferrin with effera

Helaina unleashes human equivalent lactoferrin with effera

By Danielle Masterson

Biotech company Helaina recently launched its breakthrough ingredient effera, going from being an R&D company to a commercially viable organization. The move not only marks a critical shift in the company, but offers a novel approach sure to disrupt the...