Brand Owners are feeling product price pressure from all corners these days. Consumers are demanding more of the products they buy and want them at a lower price. In order to compete, Brand Owners are turning to their Contract Manufacturing Organization (CMO) to find ways to reduce costs and improve products with little or no increase in cost.
The attached link to a white paper on Cost Reduction Strategies in the Brand Owner- Contract Manufacturer Relationship: A Benefit To Both Parties will give you insight as to strategies a Brand Owner can employ with the CMO to help control costs. To learn more about this subject or Gemini, please visit us at SupplySide West Booth O-133.