So far, the global suncare market had mostly been driven by a rising awareness of UV harmful aspects. Today, with ever-more demanding consumers, a wave of innovation is occurring. Safer for the health and the environment, multi-function, there is a real enthusiasm for more natural and holistic solutions. Unique melon concentrate naturally rich in antioxidants, HOLIMEL® recently gave evidence of its potential on sun protection (placebo controlled clinical trial on 88 subjects). Efficient both orally and topically, and after only 4 days, HOLIMEL® is an innovative ingredient on a vibrant market.