Technical / White Paper

GreenGrown®: Developing Loyal Vegetarian Customers

Format: PDF file | Document type: Technical / White Paper | Promoted Content

This Technical / White Paper has been written by Ethical Naturals Inc. (ENI) , and any views and opinions expressed do not necessarily reflect those of www.nutraingredients-usa.com

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Significant revenue potential now exists in the mature glucosamine market for manufacturers that tap into the rapidly growing vegetarian-aware and GMO-apprehensive markets.

Today in the U.S., 35% of supplement users say that a vegetarian source is important—up from 26% in 2006. These vegetarian-aware consumers buy 3x’s more supplements and demonstrate brand loyalty. At the same time, 48% of consumers are very concerned about GMOs in their diet and 87% think non-GMO products are inherently healthier. Manufacturers can win market share by catering to the growing and fiercely loyal vegetarian and non-GMO segments.

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