Technical / White Paper
Exploring the Open World of Gaming: How to Play in the $300 Billion Gaming Market
Over 3 billion people worldwide play video games, connecting deeply with beloved characters, stories, and other players. Food and beverage products can connect with this audience through the games they love, with functional ingredients to help with focus, energy, or relaxation – all while delivering a taste they crave.
Our team of flavor experts explore the phenomenon of gaming food and drink, and the incredible opportunities for bringing highly innovative products to the burgeoning market.