News, Analysis & Insights on Nutrition, Supplements, and Health
Over 3 billion people worldwide play video games, connecting deeply with beloved characters, stories, and other players. Food and beverage products can connect with this audience through the games they love, with functional ingredients to help with focus, energy, or relaxation – all while delivering a taste they crave.
Our team of flavor experts explore the phenomenon of gaming food and drink, and the incredible opportunities for bringing highly innovative products to the burgeoning market.
Sports nutrition brands face three primary product development challenges: 1) selecting ingredients that effectively enhance athletes’ performance and recovery 2) offering compelling products that stand out among an over-abundance of choices and 3)...
The snacking trend has grown steadily over the past decade and shows no signs of slowing down. Driven primarily by health and wellness snacking, consumers are increasingly prioritizing snack applications that merge convenience and nutrition, such as...
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