Technical / White Paper

Exploring the Evolving Consumer Attitudes About Immunity Support

Format: PDF file | Document type: Technical / White Paper | Promoted Content

This content is provided by Kyowa Hakko (US), and any views and opinions expressed do not necessarily reflect those of www.nutraingredients-usa.com

Exploring the Evolving Consumer Attitudes About Immunity Support

Kyowa Hakko dives into the results of its recent survey of U.S. supplement shoppers to explore attitudes around immune support.

The results indicate a growth opportunity for immune-boosting beverages, with many respondents reporting purchases of juices, teas, and smoothies both as proactive immune support and in response to an illness.

Beverage manufacturers can download this paper for application insights and data on key purchase drivers.

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