Consumers want multi-benefit products

Overview


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Over the past five years, 40% of global launches of immune health vitamin, mineral and supplement products have touted botanical or herbal properties, and consumers are turning to trending natural ingredients because they can offer benefits like stress reduction and energy management.

Download the white paper, Aligning Immune Health with Emerging Benefits, for insights on combining the immune health support of yeast beta glucans with other natural ingredients to provide the complementary health benefits consumers demand.

This content is provided by Wellmune, and any views and opinions expressed do not necessarily reflect those of NutraIngredients-USA.com

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Global Survey Shows Immune Support is Top Health Goal

Global Survey Shows Immune Support is Top Health Goal

Paid for and content provided by Wellmune

Immune health support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. With health being a priority, consumers are looking for products that can actively improve it. For manufacturers and...

Related Resources

White Paper: Growing Demand for Foods with Immune Health Benefits

White Paper: Growing Demand for Foods with Immune Health Benefits

Content provided by Wellmune

White Paper

Six in ten global consumers surveyed cited immune health as their top reason for purchasing healthy lifestyle products. To meet growing demand, manufacturers must create benefit-driven foods that provide support for immune health.

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