With consumer demand for functional and great-tasting supplements on the rise, organic mineral ingredients for gummy supplements offer formulators a better way to deliver efficacy, taste, and clean-label appeal without compromise.
The global gummy supplement market is projected to more than double by 2030, reaching over $52.2 billion, growing at a CAGR of 11.8%.¹ What began as a niche category for children’s multivitamins has grown into a dominant format across multiple wellness segments. Nearly two-thirds of US adults now say they prefer gummies over tablets, setting a new standard for supplement innovation.
To support this shift, Jungbunzlauer, a global leader in sustainable ingredients from natural sources, has developed new fine granulations of organic mineral salts including magnesium, calcium, and zinc citrates that address key challenges in gummy formulation: texture, bioavailability, and taste.
Gummy innovation starts with better minerals
The company’s newest ingredient, a micronized magnesium citrate, has been specially engineered to improve dispersion, reduce grittiness, and enhance bioavailability in both pectin and gelatin gummy systems. This enables supplement manufacturers to create smooth, flavorful gummies that still deliver meaningful health benefits and meet on-pack claims.
“This innovation reflects what Jungbunzlauer stands for: quality, performance, and trust,” said Markus Gerhart, Senior Director of the Mineral and Solutions portfolio at Jungbunzlauer.
“Consumers want supplements that are enjoyable and effective. With our ingredients, brands do not have to choose between the two.”
By fine-tuning particle size and controlling processing parameters, Jungbunzlauer has made it possible to achieve a superior sensory profile even with high levels of fortification. This is a critical differentiator in today’s competitive landscape.
Why organic citrates lead the way
Compared to more traditional mineral forms such as carbonates or oxides, organic citrates offer several formulation advantages:
- High bioavailability Efficiently absorbed and well tolerated
- Smooth mouthfeel Less gritty, more pleasant to chew
- Neutral taste and odor Maintains flavor quality
- Disperses evenly Uniform texture in every bite
- Supports high dosages Enables robust health claims
- Clean-label friendly Sourced from natural ingredients
These features make Jungbunzlauer’s citrates an ideal choice for formulators aiming to meet modern expectations: enjoyable textures, neutral flavor, and clinically effective dosages, all while meeting clean-label and sustainability standards.
Designed for performance, backed by science
At the heart of Jungbunzlauer’s innovation is the micronized magnesium citrate, developed through extensive research to balance processability with a strong consumer experience. The result is a highly functional ingredient that blends seamlessly into both traditional and plant-based gummy systems.
With improved dispersibility and reduced particle size, the fine granulation ensures a smoother texture and more consistent nutrient delivery. This is especially important for consumers focused on wellness, recovery, or immune health.
Gerhart emphasized that the company’s technical approach allows formulators to maximize the impact of each gummy: “We have shown that sensory quality does not need to suffer in order to deliver high mineral content. Our new magnesium citrate proves it is possible to have both.”
Meeting evolving consumer demands
The rise of gummies reflects a broader trend toward convenience, enjoyment, and personalization in the supplement space. From sleep aids and immune boosters to energy and women’s health, consumers are increasingly looking for products that feel indulgent but deliver real results.
That shift brings new demands on formulators. Ingredients must offer scientific credibility, process flexibility, and excellent flavor compatibility. They must also avoid artificial additives or allergens.
Jungbunzlauer’s full portfolio, including zinc citrate, calcium citrate, and the newly launched magnesium citrate granulation, enables brands to meet those needs with a single, reliable partner. Each ingredient is manufactured to rigorous quality and sustainability standards, supporting transparent label claims and clean formulation goals.
Build better gummies with confidence
As the gummy supplement category matures, innovation will rely on better ingredients that support health, taste, and transparency. Jungbunzlauer’s organic citrates represent the next step in gummy formulation, designed for the demands of today’s health-conscious consumer.
Whether you are launching a new functional gummy or improving an existing product line, these minerals offer a proven path to better texture, taste, and absorption, without the drawbacks of conventional ingredients.
Download the flyer to discover Jungbunzlauer’s full gummy supplement solutions.
References
- Grand View Research. Gummy Market Growth & Trends.
