MartinBauer acquires wildcraft herb player American Botanicals

Let's collaborate to create a more sustainable farm
Founded in Missouri in the 1990s, American Botanicals offers a portfolio of wildcrafted herbs, spices and roasted carob. (Getty Images)

Germany-based MartinBauer has expanded its agricultural footprint in the United States with the acquisition of American Botanicals, a leading supplier of U.S. wildcrafted botanicals.

Founded in Missouri in the 1990s, American Botanicals offers a portfolio of wildcrafted herbs, spices and roasted carob (it is reportedly the largest importer and manufacturer of carob in North America).

American Botanicals is deeply comitted to sustainable practices, working closely with growers and stewarding 33,000 acres of land in the Appalachian region dedicated to wildcrafted botanicals and herbs.

MartinBauer sources botanical raw material from more than 80 countries and has over 20 manufacturing sites and sales units worldwide. The acquisition deepens MartinBauer’s connection to the U.S. agricultural supply, said the company in a press release, while simultaneously providing the American Botanicals business with access to MartinBauer’s U.S. processing, R&D expertise and quality standards.

“Welcoming American Botanicals into the MartinBauer family is about building on complementary strengths,” said Dr. Michael Wagner, CEO of MartinBauer in North America. “By combining American Botanicals’ deep heritage in domestic sourcing with MartinBauer’s global expertise and reach, we are creating a powerful platform that secures supply, accelerates innovation and delivers the trusted excellence that our customers depend on.”

Terms of the deal were not revealed.

Greg Flickinger, CEO of American Botanicals, added: “MartinBauer is the right company to take American Botanicals into the future. It provides continuity for our growers and customers while opening new avenues for growth. Together, we can preserve the authenticity of our heritage while expanding access, innovation, and value across more markets.”

MartinBauer, a fourth generation family business, employs more than 2,400 people worldwide.